10 Ways Small Businesses Can Improve Their Social Media Presence

Social media presence is no longer an option but a necessity.

Why? There are more than 3.7 billion active social media users every day. So you get a glimpse of what you can be missing if your business merely exists on social media?

Being on social media means creating content tailored to your target audience’s interests. It simply helps you inexpensively reach a wider audience. Some of the top digital marketing agency in Dallas says that social media alone can enhance your brand authority and awareness among the audience.

If you’re eager to learn ways your small business can improve its social media presence, we will help you understand every step so that your effort is paid off!

Before getting started, read some interesting and noteworthy social media statistics.

• 50 million small businesses use Facebook to connect with customers
• About 90% of marketers revealed that social media had increased their business exposure, and 75% say they’ve witnessed an increase in traffic.
• Generations using social media: 90% of Millenials, 77% of Gen X, and 48% of Baby Boomers.
• Almost 55% of the consumers learn about new brands and companies on social
• About 78% of the audience prefer buying from brands after having a positive experience with them on social forums.

All kinds of businesses are finally seeing social media differently (more as a marketing tool).

No doubt, these numbers speak for themselves. More than ever before, small businesses are now heavily relying on social media to inform business decisions and strategies outside marketing.

Importance of Social Media Presence

Social media presence isn’t just about creating a profile. It means posting content tailored to the interest of the target audience. By doing so, you’ll build trust and get one step closer to your viewers.

Sure, there are endless tools to boost your business’s social presence. But the important thing is knowing your audience deep enough to understand what captivates their attention. Accordingly, you can combine that with your content.

Connecting with your audience will help you better serve them your products and services.

Social Media Essentials for Small Businesses

Before we get to the main point about how small businesses can improve their social media, the best digital marketing company in Dallas explains that it’s always important to plan ahead. Here are some essential tips:

• Know Your Audience

It is so crucial to know who your target audience is. First, determine that by digging up the purchase history, identifying the common demographics, taking a survey, and talking to people online for better understanding.

• Choose the Appropriate Platform

Don’t limit yourself to Facebook just because that’s all you know about. No. Pick three to four social platforms and focus on them. For example, the crowd on Instagram is much younger than on Facebook.

• Research Competition

Find marketing gaps by knowing what your competitors post on their social media platforms.

Easier said than done. These three aspects are highly essential for improving the social media presence of small businesses. They require frequent monitoring and remaining active.

How to Define Social Media Strategy for Small Businesses?

Once the foundation sets, you can define your social media strategy.

• Set a Goal

What do you want to achieve? Do you want more leads? Or create brand awareness?

• Set a Monthly Calendar

When you have an updated social media monthly calendar in place, you can plan for special events and ensure that you’re right on schedule. Basically, they give an understanding of what’s happening that month.

• Analyze your Social Media

When you have social channels, analyze the top posts. This will help you understand your most engaged viewers.

10 Ways to Make a Better Social Media Presence for Small Businesses

1. Use Hashtags

Boost your view with hashtags, that’s what the top Dallas digital marketing company suggests to the small businesses. There are several hashtags for small businesses, and you have to make some effort to find what works for your business. It can be about your location, your product, your audience, or throw in some trending general hashtags.

Start interacting, and initiating discussions or conversations with other brands. Remember to use hashtags with style.

2. Identify your Audience

Who is your target audience? When you know who your target audience is you will know which social media sites they are active on. Accordingly, you can publish the type of content, schedule the posts, and come up with new content.

Take out time and look at your audience personas. It will help small businesses understand the challenges and brands they love on social media. This sure can be a difficult analysis but will help understand how your social media platform can benefit your customers.

3. Create Strong Visuals

Don’t you want your audience to stop scrolling the feed because your content is appealing?! Well, every business does. Social media is crowded, and it’s tough to concentrate on just one product or service.

Make beautiful visuals and show off what your brand is all about. Research reveals that images yield about 650% more engagement than posts with only texts.

With so many free tools available in one click, it is easier to create captivating videos.

4. Create a Brand Story

The third and the most important tip about improving your social media presence is the way you talk and portray your brand (which speaks volumes!). This has a huge impact on how audiences feel about your company.

Some top businesses have resorted to storytelling, an effective brand marketing strategy. This is because stories help develop an emotional connection with the brand.

The medium you choose to connect with the audience is also something to think about. Social media is a great platform to share your brand’s story and engage with people.

5. Use Social Features

Apart from your usual posting, make the most of social media features. Whether you’re on Instagram, Facebook, or Twitter, make sure you utilize the various options given to you to connect with your community.

Today, every platform has exciting features, like stories, live videos, reels, polls, shoppable posts, etc. Leveraging them will help coming up with unique content for your customers to enjoy, and you can connect with them in various ways.

6. Ideal Time for Your Audience

Take into account the type of audience you create content for. Understand their nationality, age, profession, etc., to find the perfect time slot on which day/time they are active the most. Research and test to determine when they are likely to be active on social media. This will only help you generate greater engagement.

Later on, you can schedule the posts on social media accordingly.

7. Collaborate

Part of growing your social media presence is contacting those interested to collaborate with your company. Yes, collaborations are perfect to boost your visibility, and it simultaneously benefits both parties.

Remember that it’s not about competing but coming together to connect with the audience who share similar interests.

Contests are great to gain visibility on social media. This is one of the common types of collaborations most businesses use where the users have to follow their pages.

8. Batch Tasks

One easy way to establish a great social media presence is by curating content a week or even a month before posting. For hardworking small business owners working in batches can cut down a lot of time. You can complete making multiple posts altogether and schedule them accordingly.

9. Use Social Media Marketing Tools

Social media marketing tools help you stay on top of your audience’s feeds. Marketers at Dallas digital marketing agencies make the best use of these tools with which they can easily schedule posts, analyze performance, engage with the audience, and capture leads.

There are enough social media marketing tools at the bay both for beginners and experts (free and paid). Since small businesses require a lot of attention to carry out their day-to-day work, utilizing these in a few easy ways can help manage social media marketing effortlessly and save time.

These tools enable you to schedule your content, curate content, make last-minute changes, and manage campaigns, all under one roof.

10. Optimize Your Social Media Profile

Don’t let the word ‘optimization’ scare you.

Social media optimization isn’t technical. You can optimize your profile simply through keywords, imagery, and filling in relevant information about your account.

For example, you can use your Instagram bio to link your latest blog or product and use hashtags. This helps build trust and attract more followers.

Quick ways to optimize your social media presence:

• Adding appropriate keywords to your profile
• Collaborating and connecting with well-known accounts
• Sharing content related to your industry

Wrap Up

Use your social media platform to observe, listen, and explore the behavior of your audience. By doing this, you can improve the existing relationships and expand your business’s presence.