5 Reasons Why You Should Go For Responsive Web Design

“Going mobile” is currently the hottest catchphrase in the world of web design. By the end of 2015, the number of desktop Internet users and mobile Internet users would increase to 1.6 billion and 1.9 billion respectively. Mobile Internet was nowhere near desktop Internet even four years back. However, the advent of Smartphones and Tablets in the last couple of years has made web designers all around the globe take notice of the responsive methodology in all seriousness.

However, there is a little glitch. While web designers are aware of the intrinsic details of the responsive methodology, almost every website owner is more or less in the dark. It’s the duty of the web designers to help the owners get acquainted with the term, but in a language they would understand. Rather than going too much into the technical details, it’s a smart move to make them understand why they should opt for responsive web design.

Reason No.1: Grabbing the Interest of Mobile Users

Development of mobile apps, great usage of the Internet, and increased sales of mobile devices have all played prominent roles in the rise of responsive web design. A website,therefore, has increased chances of enhancing their sales and conversion rates by getting optimized for a variety of resolutions and screen sizes.

Reason No.2: Uniting Analytics & Reporting

When it comes to website analytics tool, the unmatched authority of Google Analytics rules the roster. One of the main reasons behind its massive popularity is its capability to manage multiple devices and responsive reporting. Analytics and tracking of a responsive website is easier to carry out, and supervision and report-making becomes extremely hassle-free.

Reason No.3: Improving Search Engine Visibility

A responsive website means there is no need to have separate desktop and mobile SEO strategies. Therefore, the entire process becomes a lot easier to handle as the focus is on a single website only. Moreover, major search engines like Google have already mentioned that websites which are responsive in nature will be having better prospects of higher rankings in the SERPs.

Reason No.4: Time required is Less in Development & Management

One of the major reasons why a responsive website is better than a stand-alone mobile website is that time required in the development of the former is a lot lesser than the latter one. Moreover, only one administrative interface is sufficient in managing the layout and the content in a website.

Reason No.5: Great Offline Browsing Experience

A responsive website which is coded in HTML5 has the power to let users access a website “on the go”. The HTML5 coding in a responsive website gives it offline browsing capacity where it doesn’t need an Internet connection for getting viewed.