9 Digital Marketing Tips To Boost Holiday Season Sales in 2023

The holiday season is an extraordinary chance to drive more sales and increase your revenue.

According to Statista, holiday retail sales in the US were forecasted to reach about $957.3 billion in 2023.

The top Dallas digital marketing company suggests that businesses have to be more inventive with their advertising systems to profit, these businesses also have to guarantee the well-being of their clients and utilize the tips mentioned in this article to satisfy the buyer’s needs.

This article gives a rundown of the top nine digital marketing tips to boost holiday season sales in 2023. Make sure you utilize these tips because it’s not just your business alone that relies on holidays but your competitors as well. Let’s get started!

Tips to Boost Holiday Season Sales in 2023

1. Starting the Marketing Campaign Early

Haven’t we all procrastinated before an important deadline?

Similarly, several businesses fail to utilize their valuable time when it comes to holiday marketing strategy. According to the Dallas digital marketing company, your target audiences should start thinking about your offerings even before December.

That’s why experienced marketers try to start their seasonal marketing campaign, sometimes as early as August or September.

You are already well aware that people are prone to last-minute shopping, however, they buy gifts early. Your aim should be to seize this audience by sending them advertisements and offerings ahead of time. Motivate your customers and early shoppers to purchase your products and services.

2. Igniting Shoppers’ Emotions

The holiday season brings along nostalgia and tons of emotions. The best way to market your product is by asking your consumers to make your brand a part of their emotions.

While creating a holiday marketing campaign, pay extra attention to your content’s emotional appeal. Provide bloopers, show behind-the-scenes of your company, and how you celebrate holidays. These simple acts evoke a powerful feeling.

3. Personalizing Marketing Campaign

When talking about the target audience, several things come into the picture. As a retailer, it is crucial to identify your target audience and design strategies to attract them and push them to purchase.

Men and women have different shopping preferences and behaviors. The age group is another essential factor to take into consideration, meaning the shopping behavior of middle-aged women would be different from teenage girls.

Skilled marketers at a renowned digital marketing agency in Dallas suggest using analytics to identify consumers and accordingly create marketing campaigns. This gives you all the details on the changing trends, knowledge about what your customers are looking for, and what they like to shop for.

Using this becomes easier for retailers to understand the customers and their shopping needs. This can further increase the chance of sales and maximize revenue during the holiday season of 2023 and beyond.

3. Running Contests on Social Media

Launching holiday-themed social media contests on relevant topics is fun to play. As a brand, you can ask your subscribers and followers questions or give them a puzzle to solve by asking them to tag their friends and comment on the correct answer.

A survey showed that 8 out of 10 consumers use social media platforms to discover specific products and services during the holiday season.

Both Facebook and Instagram are great marketplaces, and getting active on them is the best way to widen your reach and maximize your sales. It is also crucial to understand the visual aspect of your social media posts, which should be attractive and clean to look at. 

5. Creating a Customer Loyalty Program

As an online retailer, you might already know that the customers you acquire during the holiday season have a much lower lifetime value than other times of the year. And that’s why it’s vital to shift these customers into brand advocates.

The best digital marketing company in Dallas suggests retailers can offer strong loyalty programs to retain these customers when the competition is high.

Research shows that customers redeeming loyalty points spend at least 2.5 times more than non-members.

6. Trying Out Video Marketing

So, your business doesn’t have a YouTube account? Don’t worry.

90% of marketers say that video marketing helped them in generating leads. About 87% agree that video has helped them in increasing their sales.

Ask any leading digital marketing company in Dallas, and they will advise you to start video marketing to showcase your seasonal offer and boost your holiday sales.

You can ask for video testimonials from your buyers and create a seasonal information video, etc. This content can be used on various platforms. You can use these videos in social media posts, add them to your site, and send them in emails.

7. Embracing Email Marketing

During the holiday season, your target market always stays on the go, catching up on their holiday shopping, which doesn’t leave them a lot of time to dedicate to phone calls. However, the Dallas digital marketing agency says one thing is for sure, which is, that your target market is checking their email.

Companies send shoppers various offers throughout the holiday season. And that’s why people keep checking their email during shopping season to get the best deal.

Put extra effort into engaging your subscribers during the holidays. You can email your offer, deals, and product line. Sending a simple email can make a huge difference and boost your sales this year.

8. Building a Winning Customer Experience

As a business owner, being flexible is invaluable. Here are a few ways to help you do that.

• Effectively managing orders on the go
• Supporting your buyers via chat
• Creating an efficient return/refund policy reminder

But first, segmenting your customer data is one of the most crucial steps to forming your customer experience strategies and for them to actually work out. You can ask these questions to get started:

• Who are my customers?
• What are the reasons behind customer satisfaction?
• What are my potential customers looking for?

9. Re-targeting and Re-marketing

Are you noticing the same product advertisement repeatedly on your social media feed? After you have searched for a product or service, you are the subject of retargeting.

Retargeting and remarketing can be used interchangeably. It is the brand’s way of engaging with users who have previously searched for a particular product.

The statistics show that retargeting decreases cart abandonment by 6.5%. The retailers can hope that the users can re-engage with the product and enter the conversion pipeline.

Are You Ready to Boost Your Holiday Sale This Season?

During the holiday season, people’s inboxes will be flooded with offers and wishes. The expert marketers at digital marketing agencies in Dallas ask brands to stand out by trying things differently.

All the tips mentioned above and neither too typical nor too strategic. After analyzing and planning, your team can devise one-of-a-kind holiday marketing strategies to up your sales.

Holiday seasons are unique opportunities for brands who wish to flex their marketing to boost their sale and create unique campaigns.

Let your customer data inspire you to come up with creative ideas. Amaze your customers with engaging holiday marketing strategies that will only help you achieve the desired result.

This New Year, brands, like yours, can gift themselves some great ROIs by employing innovative marketing strategies and tools. Several businesses could benefit financially from these 2023 holiday season tips!