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About the Tech Hardware Solution Company
The company strives to provide customers with simple and smart solutions to enhance life through technology. The products are manufactured by an industry leading hardware solution provider for Auto-ID and RFID lock applications, who developed them in 1998 with an aim to reduce sting operations and fake IDs.
The smart ID scanners are fast, accurate and reduce human errors in the ID checking process. This protects businesses dealing with sensitive products and services, by providing a layer of security. These efficient ID scanners establish sound practices for companies across multiple industries.
Identifying the Challenges
When entrusted with the task of enhancing visitor experience and boosting sales for the Tech Hardware Solution company, B3NET recognized the importance of differentiating from competitors to reach the right audience and drive sales effectively.
From what we analyzed and understood, the ID scanner manufacturing industry is highly competitive. Thus, it’s a given that penetrating in such a competitive market and making a mark would be the biggest challenge after all. Nevertheless, our team undertook the challenge, which required a comprehensive analysis to understand the complex dynamics of the market.
Upon analyzing the company’s website, hosted on the OpenCart platform, our experts found the website lacking visual appeal, failing to engage visitors. There were also major optimization gaps in the product pages, including improper keyword usage. The meta tags were inappropriate as well, including the need for complete polishing of the website.
Value-Driven Tailored Web Design & Digital Marketing Solutions
By engaging with the Tech Hardware Solution company, B3NET professionals gained a deeper understanding of their business model and their objective–to drive more sales.
To help our client achieve that, B3NET’s team of experts carried out a detailed industrial and competitive analysis to gain a total understanding of the underlying issues.
Web Design Planning and Execution
Understanding the problem is crucial before actually addressing them. So, the first objective was website design.
Our expert web designers started revamping the Tech Hardware Solution company’s website. The aim was to create a site that prioritized user experience, was easy to navigate, and visually appealing. All in all, the target was to come up with a website that would stand apart from its competitors.
We examined the industry and conducted competitive research, and were ready to work on the mockup. A few tests later, we found an optimal design for the website, which was user-friendly, responsive, and fast to load.
Our skilled professionals gave a facelift to their homepage and product page, ensuring a visually appealing experience to the users. Through our expertise, we transformed the design element to create a pleasing interface.
After successfully executing the first plan–the designing part, we then proceeded to digital marketing.
Digital Marketing Planning and Execution
In every digital marketing project, we follow our basic fundamental steps, i.e.,
- Identifying the problem,
- Designing and implementing the strategy based on the problem, and
- Measuring the effectiveness of the strategy.
And that’s what we did for our client.
After thoroughly reviewing the website, conducting in-depth analysis, performing keyword research, and studying the industry landscape, we kickstarted the digital marketing agenda. With these insights in hand, we proceeded to implement the first step of our strategic digital marketing plan.
When speaking about online sales, websites serve as the primary point of contact for customers, acting as virtual salespersons. And it becomes crucial to equip the salesperson with extensive knowledge and communication skills.
Hence, we began optimizing the homepage and product detail pages. Through comprehensive research and extensive keyword analysis, we identified the targeted keywords and rewrote the content.
Further, we created a blog section, which is strategically one of the best ways of improving the website’s SEO performance and providing valuable insights to the audience.
And eventually, we had our SEO-optimized content in place!
Our next step was to ensure SEO-optimized content’s discoverability.
SEO-optimized content was now read, but it’s also important to be found, so we started executing our digital marketing strategy.
We thoroughly audited the website and made the following changes:
- Website speed was tested and necessary actions were taken to improve the speed.
- Website responsiveness was once again re-evaluated to make sure the website opens properly on all devices.
- Other technical attributes such as sitemaps and robots.txt files were added.
- Google Analytics code was installed on the website along with the Google Search console.
Subsequently, we started implementing On-Page SEO tasks, where we
- Optimized and structured the website content with target keywords.
- Incorporated targeted keywords in titles and descriptions of all the pages.
- Optimized URLs and schemas were added.
- H1, H2, and H3 Tags were further optimized with targeted keywords.
To create brand awareness and generate backlinks, we effectively executed our monthly SEO activities.
Our SEO work mainly focused on the following:
- Informative blog post creation, which was done to improve the website traffic and enhance the online presence.
- Content publishing, as it helps in link building and creating brand awareness.
- Extensive link-building through regular directory listing, social bookmarking, and content promotion across various platforms.
Paving Path to Success
The Tech Hardware Solution company’s website made a remarkable transformation as a result of our well-planned and strong website design and digital marketing strategy.
We successfully established a name in the Card ID business industry and gradually thrived in increasing the reach and bringing up the sales.
Take a look at the improvement in sales achieved through our in-depth SEO work and a comprehensive website design.
With our SEO effort, we also managed to bring in more ranking keywords for our client.
Goal Conversion Overview
Our Client’s Constant Support and Collaboration
The Tech Hardware Solution company got in touch with B3NET Inc. in 2017, and we started implementing our strategies from March 2017. And since then, you can see the result for yourself!
Team B3NET Inc. is grateful for the opportunity to work with such a client! We truly appreciate their inclination towards coordinating and actively engaging with our team throughout the process.
A client who prioritizes effective communication boosts our confidence in delivering the optimal results. We express our gratitude for their cooperation and contribution!
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