Twitter’s New 280 Character Format: How It can Help Digital Marketers

Twitter has created the biggest buzz across the world by doubling the character count limit for every tweet from the existing 140 to 280! This is being perceived as a major advantage by digital marketing wizards as an apt platform for enhanced visibility and expression.

This is a great move by Twitter as earlier people felt restricted while expressing themselves due to the constraints on the size of the tweet. With the increased character count limit, now Twitter users across the globe can express themselves more freely and get creative with their tweets.

Here are some ways Twitter’s 280-character count will prove to be beneficial to marketing specialists across the world:

• Freedom of expression: The enhanced character limit gives better clarity of expression as now one can share a thought with an improved sense of freedom similar to other social networking platforms such as Facebook, LinkedIn, etc.
• Enhanced visibility: With tweets being more exhaustive, the likelihood of it connecting with the audiences is much higher. The increased word count can help in enhanced digital visibility with the use of higher number of relevant and trending keywords. The increased character limit also provides users with the freedom to express themselves in multiple languages, for wider connect across nations.
• Quicker updates: The enhanced character limit makes it easier and faster to compose a tweet, thereby saving considerable amount of time for the digital marketing teams to communicate the message to the audience. Moreover, multiple links can be shared regarding the same topic to connect better on the platform.

• Wider visual perspective: Digital marketing experts suggest the use of this increased format to reach out to a larger audience by using the platform effectively with interesting punch lines coupled with catchy keywords. One can add photographs, creative graphics or images that connect with the followers for making the desired impact.

• Extra hashtags and retweeting options: The increased character count also gives marketers the provision of including additional hashtags thereby giving more visibility to existing tweets. Digital marketing teams of companies can use this opportunity to continuously rehash old tweets with new hashtags and grab additional eyeballs.

• Add interesting quotes: Make a tweet impactful by highlighting it with a catchy quote that adds relevance to your message. Smart marketing would involve retweeting the old tweets with this new addition giving it the required boost and increasing reader engagement.

• Communicate better with followers: The increased character limit gives digital marketing teams more bandwidth to get more expressive during interaction with followers. The responses to customer queries can now be longer to exude better clarity, helping in building better brand reputation management.

• Ignore the username character count while tweeting: Yes! Twitter users can now express themselves with ease as the letter count of the username is no longer considered as a part of the 280 character limit, giving users more freedom to express their ideas clearly.

• Include Media files / Emojis / GIFs without a worry: In addition to the above advantages, any attachments such as media files, emojis and gifs are not counted as part of the character limit of a tweet. So, go right ahead and get creative by including interesting attachments to add the extra zing to your tweet. The visual appeal will do wonders to your message increasing user engagement.

• Tagging options for increasing social media visibility: Twitter users are no longer tied down by earlier norms wherein only the tagged individuals had access to the information shared via the tweets. Today, these restrictions have been waived off and the tweets are visible to one and all, giving an added fillip to the marketing endeavors of organizations.

• The advertising advantage: With Twitter being a popular social media platform with a significant presence in over 80% of the 195 countries of the world, marketing agencies across spectrums can benefit by opting for paid advertisements on this forum. Now, digital marketing experts can make optimum use of this increased character count to boost brand visibility across the globe by using tweets as effective marketing tools.

The tremendous social media marketing potential of Twitter has been substantiated through research conducted by experts. Social media observers have also seen a drastic increase in social engagement levels on twitter following Twitter’s landmark move of doubling the character limit of a tweet.

So, tweet your way to success by optimizing the giant online platform of Twitter and make your mark in the marketing domain by enjoying increased digital presence worldwide!