How to Avail Maximum Benefits from On-Page SEO in 2018?

Today, search engines such as Google, Yahoo, Bing have become the mainstay of our very existence and provide the veritable answer to all our queries!

Business owners are increasingly targeting heightened visibility for their websites on these search engines. This marketing trend has changed the perspective of website designers as the revenue generation of the portal is largely reliant on the volume of traffic that is generated through the search engines.

Therefore, it is essential for every portal owner to invest in a robust On-Page Search Engine Optimization to ensure maximum visibility and guarantee repeat visits.

What is On-Page Search Engine Optimization?

The technological advancements in the digital world have enabled search engines to provide users with an option to access the desired information on any product or service from any part of the globe with a single click of a button.

Currently, every e-commerce player is striving to excel in this competitive business environment by introducing a wide array of products and services at a break-neck pace. This scenario has impacted consumer patterns to a great extent as the attention span of web-users is dwindling by the hour due to the innumerable options that are available on the platform. This eventually gives the website owners a diminutive window of opportunity to grab the right eyeballs and ensure continued client patronage.

On-Page Search Engine Optimization is a process wherein your website gets priority visibility when compared to other portals on a search engine such as Google. This prominence in ranking automatically enhances user traffic substantially.

However, website owners have to keep abreast with the evolving technological requisites and continue the upgradation of their On-Page SEO content to meet emerging trends on an ongoing basis.

What are the parameters that are essential to make your On-Page SEO a success in 2018?

Search engines such as Google are constantly upgrading their platform by factoring in new algorithms. This makes it imperative for portal owners to adapt their On-Page SEO content to stay in-sync with the altered configurations. Listed below are a few focus areas to ensure that your On-Page SEO content is relevant, attractive and user friendly in 2018.

1. Incorporation of target keywords in the title for On-Page SEO optimization:

The usage of the right keywords in the title is the most critical aspect that can make your website scale up the rankings on a search engine. The target keywords should not appear lengthy and must be restricted to a maximum of 65-75 characters including spaces. The title has to be catchy and effective to appear high in the search rankings.

2. Avoiding keyword stuffing at all times:

On-Page SEO content developers must adhere to the strictures that are imposed by the search engines with regard to keyword stuffing. Keyword stuffing is a process wherein the same keywords are used overtly to escalate user traffic. Search engines such as Google follow strict measures and penalize website owners if such practices are noticed at any time. It is always advisable to desist over-use of the same keywords and instead opt for ‘Long tail keywords’ wherein numerous keywords are inserted to boost your web traffic.

3. Usage of impactful URLs’ in your On-Page SEO:

The inclusion of the apt keywords in your website URL can make a huge difference in drawing traffic to your website. The URLs should always be crisp and easily relatable for users and usage of special characters such as colon, commas, question mark, semi colon, etc. should be restricted completely.

4. Designing a mobile friendly website:

Currently, most search engines give priority ranking to websites that are compatible with mobile platforms as the new age web-users prefer to access websites through their hand held devices. A mobile friendly web portal with an attractive and interactive On-Page SEO makes it a sure-fire winner on the dynamic e-commerce platform.

5. Optimizing keyword usage in H1, H2, H3 Tags?

Incorporate the primary keyword in your H1 or heading tag and subsequently add the other related keywords in the H2 and H3 tags too. This will give your On-Page SEO the desired prominence and generate the right user response.

6. Placement of primary keyword

During the creation of On-Page SEO, one must ensure that the primary keyword is featured once in the initial hundred words and mentioned again in the final portion of the content. This strategy will garner the right response during a user search.

7. A captivating meta-description is a major plus point

A catchy meta-description is a crucial aspect that can alleviate your On-Page SEO to the next level as the search engines list the same to describe your nature of business. This process gives exceptional clarity on the products or services offered on your portal during a web search.

8. Migrating your website to a secure platform

Due to a significant rise in cyber crime incidents in recent years, security proves to be a major concern for most website owners. It makes prudent sense to migrate your website to a secure site or the HTTPS version as popular search engines such as Google give greater precedence to secure portals with eye-catching On-Page SEO compared to other non-secure sites.

9. The right ways to link your On-Page SEO content to a wider audience

It is essential that your On-Page SEO content has an option of internal linking as well as outbound linking for improved connectivity with user traffic.

• Internal Linking: You can post links on your On-Page SEO that directly connects the users to all the relevant pages, posts, blogs, etc on your website. This will increase the browsing time spent on your website and automatically result in healthier engagement levels.
• Outbound Linking: This option needs to be considered as major players like Google have a process known as ‘TrustRank’ wherein there are numerous trusted domains that are accorded preference. When website owners furnish links to these external domains that are relevant to their business model on their On-Page SEO, it instantly provides the browsers with a better understanding of the website and also gives valuable insights on user behavioral patterns.

10. Ensuring high-quality content and right keyword density

On-Page SEO content is the most vital facet of your website. If the portal has to have the necessary impact, the website content has to be interesting, have the ideal keyword density and convey all the relevant information in an effective manner. Over use of keywords or poor quality content can have a negative impact on the user traffic. Always create content that is original in nature as search engines maintain a strict code of conduct with issues concerning plagiarism. Updation of appealing content on a regular basis is a crucial factor that keeps the user-base entranced and ensures long term loyalty.

11. Copyright infringement

There are a wide variety of tools in the market that enable you to transform your text into images and give that vibrant edge to the On-Page SEO content. Do remember to provide the relevant links to the legitimate creators of the images to avoid any copyright infringement issues in future.

All these factors provide a comprehensive insight for website owners to avail maximum benefits from On-Page SEO content in 2018.

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