Importance of Visual & Voice Search in Website Redesign

The digital world is changing quickly, transforming itself with every passing day. The emergence of new trends and rapid technological advancements are helping change the digital space on a daily basis. Artificial intelligence, visual and voice search systems, and mobile technology are some of the most popular innovations that are expected so shape the virtual world over the next few years.

The biggest brands in most industries are taking notice of these changes and are redesigning their websites accordingly, in order to keep pace with the fast-transforming digital landscape. Redesigning your website to accommodate the latest digital innovations is essential if you intend to take full advantage of all the opportunities that the digital world has to offer. However, with the help of experienced professionals and the right digital marketing firm, the task of website redesign can be both simple and interesting.

According to experts, early adopters who are quick to redesign their websites to support visual and voice search with voice search optimization technique will benefit greatly from increased website traffic and higher conversion rates. Queries made via visual and voice search will help marketers understand the exact needs and wants of existing and potential customers in a better and more detailed way. Unlike text based online searches, voice and visual search options also allow for greater accuracy, efficiency, and nuance. Furthermore, visual and voice search technology is more interactive and thus allows for enhanced customer engagement.

The Importance of Incorporating Visual and Voice Search in Your Website

In order to succeed in the competitive digital space, a brand must be quick to accommodate the needs of its customers through efficient and intuitive website redesigns, whenever necessary. Modern web users value speed and functionality over everything else, and most people prefer a minimalistic design that can work efficiently even when the Internet speed is relatively slow. These are some of the reasons why redesigning your company’s website at regular intervals might prove beneficial for your business.

Visual and voice search options help engage the curiosity and interest of customers by making it easier for them to find the product or service that they are looking for. Most experts believe that speech and images are better and more natural mediums of communication than text, as a result of which most online searches in the near future will be done via visual and voice search programs.

Changing Trends

Voice search allows the users to speak out their queries loud without having to use their hands to type in their query. Thus, they can conduct a web search while driving, cooking, eating, and in-between other activities, without being forced to take a break.

Visual search, on the other hand, allows web users to click pictures of objects and carry out a visual search in order to know more about the commodity in question. A visual or image search can help users find information about a thing they do not know, or cannot remember, the name of the item or any other details that would be required for a text based search. Hence, in order to draw discerning customers and remain profitable, companies must conduct website redesign to enhance efficiency and make the interface as convenient as possible to bring in potential customers.

• Voice Search

The dynamic world of eCommerce and digital marketing has undergone some massive changes over the past few years. In the last decade, smartphones have been one of the major catalysts of change in the domain of digital marketing. Almost every individual with minimum purchasing power now owns a smartphone, which makes it possible for them to buy things no matter where they are.

Digital assistants and artificial intelligence too have played a significant role in changing the course of the digital marketing industry. With the help of virtual assistants like Cortana, Alexa, and Siri, customers can find what they want simply by making a simple verbal inquiry, just as they would if they were talking to a friend. The process of searching for information, therefore, becomes a lot more intuitive and natural when the voice search feature is used.

Hence, customers automatically favor brands and companies that offer the voice search option, as this prevents them from having to think about the appropriate keywords and terminology for the item that they want to buy, and then type it all in. They can simply ask a question and get the top results for the query. Therefore, companies must redesign their website to facilitate verbal queries and voice search technologies.

• Visual Search

Some of the biggest companies operating in the digital space, including eBay, Pinterest, Google, and Amazon, have already incorporated visual search technology into the design of their websites. Modern consumers are increasingly moving away from text based browsing to the more intuitive and accurate route of visual and voice based search. Experts predict that within the next few years, eighty percent of all Internet searches will be conducted via speech or images. These changes have necessitated a thorough website redesign for companies and brands that want to keep their online customers engaged.

One of the reasons for the growing popularity of visual search technology is that it is a medium that is not constrained by the limitations of language. Using an image, you can search for an item even when you are not aware of its name. If you are walking down a street and see a product that piques your interest – either in a shop window or on a billboard – you can simply click a picture of the item and search for it online at your own leisure, without having to rack your brains to find the perfect words to describe what you have seen.

In Conclusion

The digital space is constantly evolving, with visual and voice search being just the latest of the many innovations that have taken the digital marketing industry by storm in recent years. In order to stay relevant and profitable, businesses must take steps to redesign their websites in order to accommodate alt tag visual searchers and voice search enthusiasts using long-tail keywords. These changes will play an important role in attracting the new generation of digital consumers to your business.

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