How To Keep Your Website Secure & Protected?

In more than 20 percent of web security breaches reported widely, web application attacks are seemingly the most common, says a research study by Verizon.

That being said, web apps aren’t the only vulnerability that you need to be worried about. In 2020, the onset of the pandemic has depicted the global search traffic reaching huge volume with the world fast embracing the virtual route for work and pleasure. In Dallas, digital marketing agencies have witnessed a plethora of brands taking their business online following the pandemic and has done well for themselves.

However, with a large number of businesses turning online, web security is now a matter of paramount concern. In other words, more websites=increased risk of hacking and data theft–a chance that you can’t take with your brand.

Here’s a look at a handful of ways to help keep your website secure and protected from threats.

Read on!

Embrace Security Plugins

A majority of websites these days use CMS (Content Management System). Thus, it is always a wise call to enhance security by adopting to use security plugins that vary from one CMS platform to another.

Let’s start with WordPress, one of the most popular CMS platforms that brands use to build their website. For WordPress, you have multiple options like iThemes Security, Wordfence, Sucuri, fail2Ban, and Bulletproof Security.

For Magento users, you can choose from the likes of WatchlogPro or Amasty, whereas for Joomla, there’s quite a lot that includes jomDefender, JHacker Watch, and RSFirewall.

Also, irrespective of any CMS that you choose to use for your website, you might want to consider additional security options like SiteLock which offers daily monitoring to identify malware and also offers active virus scanning.

Reportedly, digital marketing agencies in Dallas report how on average, a website is prone to more than ninety attacks each day and further visited by bots no less than two thousand times a week. Thus, features like SItelock can help build an additional layer of security.

Furthermore, while using security plugins, ensure they are updated, as failing to do so will expose your website to a wider web of threats and an easy target for hackers.

The Power Of A SSL Certificate

Yes! Https is more of a necessity and less of a choice for any business with a digital presence.

That little green lock on the browser does speak volumes about your website security as it safeguards any sensitive information that is being shared between your website and the server, like credit card numbers, passwords, or contact info.

For eCommerce brands, having an SSL certificate is now a mandate. Also, following Google’s July 2018 update for Chrome, any website locking an SSL certificate for financial transactions is now being reported for. Additionally, any visitor being alerted of the absence of an SSL certificate might lead to an increased bounce rate which is never a good idea for any brand out there.

It is to be understood that search engines have come a long way since their inception, and now consider the vitality of a website on a more serious note. Google alone takes user data privacy as a top priority and aims to make the browsing experience safe and secure at all times. Thus, the absence of a security feature like an SSL certificate can have a brand’s website penalized by ranking them lower across the SERPs.

As a brand looking to make the most out of your digital presence, a minimal investment in getting an SSL certificate will instill trust and reliability among customers. That way, you will always have people recommending your brand to others, which in turn means more business.

Playing It Safe With On-Site Comments

Sure it’s a delight to see your comments section flooding with praises for your product or services. After all, comments are a full-proof way to measure your engagement levels and act as social proof for prospects turning into brand loyalists.

However, on-site comments can be a tad bit tricky if you are not paying attention.

On-site comments are a perfect harbor for bots as well as fake accounts to drop a ploy in the shape of spammy links. What makes it worse is how it poses a serious security risk for a customer visiting your site. This usually happens when you allow direct posting which makes it easy for hackers to club malicious links. Clicking on the same might install spyware or malware onto the system of a user and play havoc thereafter. Thus, Dallas digital marketing agencies recommend that you choose to manually accept on-site comments and not leave things automatic.

Wrap Up

So, you see, keeping your website safe and secure doesn’t have to be difficult.

Working with a Dallas digital marketing agency can not only help boost your digital presence and usher good times for your business but also keep your website protected at all times.