How to Improve Your Google Ads Quality Score Quickly

If you run Google ads to attract quick traffic, generate sign-ups, or increase sales, you must have come across the good old Google quality score in the dashboard. Although it is not a score to run behind blindly, it should be used as a tool to identify which parts of your campaign require optimization. Companies working in collaboration with a reliable Dallas digital marketing agency will have little to worry about since the agency will take care of the entire PPC campaign, including optimizing the Google quality score for each campaign.

But what if you could do something similar using some proven tips and hacks? Running successful PPC campaigns requires efforts, resources, and the right knowledge. While a well-established digital marketing agency in Dallas will have these things, regular companies will have to acquire them for the best results.

If for some budget or other reason, you want to run Google ads yourself and ensure you get results from it, we have curated an epic guide listing all the evergreen ways that can help you improve your Google ads quality score. When the quality score improves, your chances of getting a better ad placement and CTR will also increase. So let’s quickly check the tips shared below.

1. Review Your Quality Score Components

Various factors influence the Google quality score, but the top three aspects include landing page experience, expected or actual clickthrough rate, and ad relevance. The landing page experience measures how relevant are your landing pages to people who click and land there. If a user clicks and reaches the landing page only to bounce back within seconds and does another search for the same query, it indicates your landing page needs improvement. You can get it done through a reliable Dallas digital marketing company for visible results.

Ad relevance is another factor that influences the quality score. This aspect measures how relevant your ad is compared to the search intent. For example, if the internet user is searching for the latest apple mobile and you display Google ads featuring Washington apples, then the ad relevance becomes zero. It will only cost you money and won’t deliver any results. So before publishing any ad campaign, always check it for relevancy. You can do it with the help of your in-house team or outsource the work to an excellent digital marketing company in Dallas.

Last but the most crucial quality score component is the expected clickthrough rate. It represents the likelihood of a visitor clicking through your ad. You can see a status highlighting ‘Above Average,’ ‘Average,’ or ‘Below Average’ for expected clickthrough rate and other quality score components. You should always strive to fall in the ‘Above Average’ category. It can be achieved by ensuring your ads are relevant to the searchers’ intent and have creative ad copy, a catchy headline, and a relevant landing page. Keeping all the quality score components under check requires a lot of work. So it would be best to let a Dallas digital marketing agency do the work for you.

2. Make All Your Ads Relevant to Keywords

By now, you must have got a little idea about ad relevance. The ad relevance metric highlights your ads’ relevance to the targeted keywords. If you notice the ‘Below Average’ or ‘Average’ tag beside your ad relevance component, your ads may not perform well, and your overall Google quality score will also be lower. You can consider hiring expert services of a digital marketing agency in Dallas to get it fixed or take appropriate steps to improve the quality score yourself.

You can make your ads more relevant to the target keywords and improve the quality score by matching your ad text language directly to user search terms. Grouping keywords into relevant themes can also help increase the quality score. These themes can be based entirely on your offered service or product. For example, if you sell top-quality wedding bands and engagement rings, don’t include keywords related to both under a single ad group.

You should make separate ad groups targeting searches for engagement rings and wedding rings for better results. The last thing you can try is searching for ad groups within your created campaigns featuring different keywords that cannot be easily addressed with the particular ad. Once done, split such ad groups into multiple groups to better match the user’s search intent. If this sounds too much work, outsource this task to a reliable Dallas digital marketing company.

3. Takes Steps to Improve Your Expected CTR

You will never know how your ad campaigns will perform till you run them. But you can always get an estimated idea around clicks with the help of the expected CTR percentage. If you’re creating your ad campaigns and the expected CTR component displays ‘Below Average’ or ‘Average’ status, you have to improve the quality score. You can make the following changes for better results:

• Highlight a USP of your product/service in the ad copy
• Make your offer more compelling and hard to resist
• Use words like buy, order, find, sign-up, try now, browse, get a quote, and discounts in your ad CTA
• Double-check to ensure the ad copy, keywords, and search intent are in perfect alignment
• Never stop experimenting with multiple creative ad copies and CTAs
• Always be specific in your ad copy

These are some evergreen adjustments that have always helped move the needle, so make sure you try them all. If you don’t have enough time to conduct the necessary experiments, outsource the work to a reputed digital marketing company in Dallas.

4. Update Your Landing Page for Best User Experience

No matter how compelling ad copy you come up with, the results will be minimal if the landing page offers a poor experience to the visitors. It can eventually influence your Google quality score. There are various ways to enhance the landing page experience for visible results, and the best one includes giving the visitors what they came looking for. For example, if a visitor comes to your landing page looking for hoodies, make sure the landing page offers the same. Driving them promising one thing and offering them something different can be disastrous for your Google ad campaigns and quality score.

Another thing you can try is improving the landing page speed because visitors don’t like the sight of pages loading for a longer duration. It can make them go back and visit your competitors instead. In addition, you should make all your landing pages mobile-friendly and keep the messaging consistent from your ad copy to the landing page. These collective changes can bring a massive difference to your Google quality score.

5. Generate Massive Profits with Highly Optimized Google Ads

Well-optimized Google ads can give you incredible ROI over a period. If you want to transform all your Google ad campaigns into profit generators, you must ensure they are all optimized and changed from time to time. Google quality score can help you identify whether the campaign you’ve set is perfect or requires further optimization for better results. If you have never run Google paid ads before, only knowing the best ways to improve the Google quality score might not help. You may need the professional assistance of an expert Dallas digital marketing agency.

Since digital marketing agencies have years of hands-on experience delivering results from Google ads, outsourcing them the entire process can be a more lucrative option for most companies. You can always leverage the expertise of professionals to gain faster and more quality results. If you don’t want to waste your resources in trying and testing different Google ad optimization tactics, contact a reliable digital marketing agency in Dallas today.