Maximize Your Marketing Efforts with Google Analytics

Are you a small business owner who has recently shifted to the online platform? Or are you someone who launched their business digitally, to begin with?

Be it the latter or the former, this article is a must-read for you. There are several fun aspects of opening a new business- coming up with new designs, new advertisements, etc. But the less fun part is when you have to sit down and go through the analytics reports. And that’s where you need the help of the best Dallas digital marketing agencies.

Why is it necessary to engage in this tedious exercise? Because as any good Dallas digital marketing agency will tell you, everything from deciding the initial Customer Acquisition Cost to the final marketing avenues depends on analytics.

How many people are visiting your site daily? How long are they staying on average? Why are you losing visitors? Where are these visitors essentially coming from? What are they doing once they are logged in? How many of them are buying your products?

Every single one of these questions is answered once you look through the analytics reports. However, who is supposed to make these reports? And how are you supposed to understand such complicated statistics?

Don’t worry. If you seek advice from a reputable digital marketing agency in Dallas, they’ll tell you to opt for Google Analytics before you start thinking of any other option. Why? Well, here’s where things get interesting.

Why Opt for Google Analytics Specifically?

There’s a two-pronged answer to this question. First, Google Analytics is a fundamental analytics tool. There’s a free version of Google Analytics that still offers a ton of features that new business owners love to use. After all, not all businesses start with a huge budget. Google Analytics is the pocket-friendly option for most small businesses, who also tend to make use of several other free Google tools to grow their business.

However, cost-effectiveness is not the only reason why everyone should start with Google Analytics. Thousands of other analytics software offer you the same features, and they may even seem more economical at times than the paid version of Google Analytics. But experts still advise people to stick with Google Analytics for a very good reason.

The bank of data that Google has is incomparable to the data possessed by any other competing services or software. Therefore, the comparative analyses of various sites provided by Google are priceless. No other analytics service can guarantee the quality of data that Google, as a web server can.

Moreover, the pieces of advice provided by Google Analytics are specifically tailored to Google’s demands from high-ranking websites in their SERP. Therefore, what they are essentially advising you to do is follow the set guidelines that can make you excel on their platform. This is immensely useful because Google is notorious for its ever-changing SERP ranking algorithms, which are almost impossible to fully understand from the outside.

So, yes, Google Analytics is the best option. But, let’s look into a very common question that occurs to all business owners at some point or the other.

Is Google Analytics Absolutely Necessary?

Since Google Analytics might seem quite intimidating to most people, small business owners often wonder, “Can’t I just keep doing my best and let my profit speak for itself?”

You’d have to be immensely lucky to see any profit at all if you don’t invest any time and effort into Google Analytics. This is because the data supplied by Google Analytics is priceless.

You cannot make decisions in business based on gut feelings alone. This is why even offline businesses have to thoroughly go through their log books and customer data before thinking of making any changes. Data is what drives decisions in business. And for digital businesses, Google Analytics is a must.

Unless you know how many people are visiting your site, where they are coming from, and what they are looking for, how are you going to make decisions that positively affect your business? Without Google Analytics, all you have is guesswork.

Now that you know Google Analytics is necessary, let’s look at what kind of data is provided to you and how it helps you in your marketing.

Kinds of Data You Can Get From Google Analytics:

Audience Analysis Data

This is the data that allows you to understand who your ideal customer is. All businesses perform market surveys before they start marketing. But as any Dallas digital marketing company will vouch for, this initial survey is not enough.

Say you run an e-grocery business that focuses on Asian ingredients and produce. You might assume that your target audience will only be the Asian families in your state, but that might not necessarily prove to be true. Due to a boom in globalization and exotic food content on social media, people of various non-Asian backgrounds are ready to try out Asian cuisines. Hence, only the audience analysis data can show you who is visiting your site.

This means you can get an idea of the detailed demographics, the device used, and the geographic location of your actual customers. Once you figure this out, it is easier to fine-tune your marketing efforts to suit this particular group of people. In the example used above, the shopkeeper could start turning in more profit by publishing menus in conjunction with pre-portioned ingredients for particular Asian dishes that would make things easier for amateur non-Asian millennial cooks.

Acquisition Analysis Data

This data allows you to understand how you should be marketing, that is, through which specific channel most of your customers are coming in from. The Channels section of Google Analytics gives a breakdown of specific numbers and percentages. For example, you may find out that 55% of your customers are coming in from organic search, 25% are coming in from paid search, 30% are coming from social media, etc. (The actual traffic numbers are available as well.)

This allows you to understand which channels of advertising are working out for you the best. It also helps you draw several other conclusions. For example, if your organic search traffic is large, you are doing SEO right, and your page most probably has a pretty high SERP ranking. If the bulk of your visitors are coming in through social media advertisements, maybe you should spend more time and effort building a social media presence for your business.

Behavior Analysis Data

This data is crucial to find out how long your visitors are staying once they are on your site and whether they are leaving too quickly. You can also see which of your pages are most visited.

Behavior analysis data is crucial to customer retention. There might be several reasons why users bounce from your site to one of your competitors. This data helps you figure out the glitches and bugs in your website. Maybe your page just isn’t loading fast enough or maybe you have pages with dead links and unusable data. Behavior Analysis Data is responsible for pointing these out to you so that you can get your website designer to solve these issues.

Conversions Analysis Data

This is also similar to behavior analysis data except that it is concerned with one particular behavior only- conversion. Conversion Analysis Data tells you how many people are converting and how they are behaving on pages that lead to conversion.

In simpler words, conversion analysis data tells you how people behave with your Call-To-Action (CTA) button. Very often new businesses fail to place the CTA button correctly and stick it at the very bottom of the landing page. This doesn’t encourage conversions.

The optimal placement of the CTA button is crucial. Google Analytics tracks the mouse movement of your site visitors when they reach the page with the CTA button. And yes, you can set up heat maps through Google Analytics. All you need is an extra chrome extension called Page Analytics.

In Conclusion

From Funnel Analysis to Tag Management, Google Analytics offers a range of extremely exciting features. You do not need to worry about all this data and statistics being too complicated to understand because the way this data is represented is meant for a layman. For example, you’re going to see a wide array of visual representations of data through pie charts, bar graphs, regular graphs, pyramids, etc.

Ask any digital marketing company in Dallas, and you’ll know that Google Analytics is business Analytics made accessible and easy. Also, you can customize how you want to see your data so you don’t need to be an expert in the field by any means. Your convenience of viewing is Google Analytics’ top priority.