Know All About Meta’s Threads – A New Text-Based Conversation App

US-based tech giant Meta released Threads, which passed 10 million users in just 7 hours of launch!

The founder, chairman, and CEO of Meta, Mark Zuckerberg announced the initial version of Threads, a text-based conversation app built by the Instagram team. Any casual poster or creator can be a part of Threads, a new space for real-time updates and public conversations.

If you already have an Instagram account, you can easily sign in with IG credentials and keep your usernames, verification status, and followers.

Like Instagram, Threads provides you with an option to connect with friends and creators who share your interests, including the people you follow on Instagram. This app allows you to publish posts or updates up to 500 characters. Users can also include links, photos, or videos up to 5 minutes in length.

According to Meta, you can

“Easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.”

Threads allow users seamless messaging with friends. There’s a dedicated inbox to exchange conversations with individuals or groups. You can privately share texts, photos, videos, and even stories.

On Threads, your feed comprises posts from people you follow and content recommendations from emerging creators you may not have discovered yet.

Privacy and Security in the Threads App

Threads respect users’ privacy and offer security with end-to-end encryption for all texts they share on the app. The encryption ensures that only the intended recipient can read the messages. Users under 16 (under 18 in some countries) will be defaulted into a private profile.

After downloading the app, you’ll be taken to the “How Threads works” section, under this you can find “Your Data,” which mentions that by joining the Threads platform, users agree to the “Meta Terms and Threads Supplemental Terms.” Furthermore, users have to acknowledge that they have read the “Meta Privacy Policy and Threads Supplemental Privacy Policy.” Thus, providing enhanced protection and privacy.

Duration for the Biggest Platforms to Reach 1 Million Users

Here’s how long it took social media giants to reach 1 million:

• Netflix, a subscription-based streaming service, hit 1 million in 3.5 years.
• Twitter, an online social media and social networking app, attracted 1 million users in 2 years.
• Pinterest, a visual discovery engine for finding ideas, took 20 months to reach 1 million users.
• Facebook, a social media platform, took 10 months to reach 1 million users.
• Instagram, another social media platform, took 2.5 months to hit 1 million users.
• ChatGPT, an AI writing tool, took only 5 days to hit 1 million users.
• Threads, a text-based app was downloaded by 1 million users in just 1.5 hours of its launch.

How Do You Download the Threads App?

The first step in joining Threads is to download the app, despite using an IG account for sign-up, you separately need to download the Threads app. The app is available on iOs and Android. You can go ahead and download the app from Google Play Store or iOS App Store.

How Do You Create an Account on Threads?

If you already have an Instagram account of yours, you can easily log into Threads. You can use your credentials and follow the same accounts.

Step 1: Download the Threads App.

Step 2: Sign in with Instagram.

Step 3: Set up your Threads profile.

• Upload a Profile Picture
• Write a Bio
• Add Links
• Follow Profiles
• Import Information from Instagram

Step 4: Customize your Threads profile – Here you can choose whether you want a public or private profile.

Under the “How Threads works” section in the Threads app, it’s been mentioned that “Future versions of Threads will work with the fediverse, a new type of social media network that allows people to follow and interact with each other on different platforms, like Mastodon.”

How Can You Use Threads For Your Business?

Threads app’s rapid growth is so far quite encouraging for businesses. Companies can take advantage of the already 30+ million users and get started! Let’s learn how businesses can establish themselves on this newly launched application.

1.    Build Your Profile

Take Advantage of Newly Launched App

Become the ‘first mover,’ in the sense that signing up to Threads app can help you gain a competitive edge over your competitors by becoming one of the firsts to market your products and services to such a huge user base.

How to Create Your Business Profile?

If you have an Instagram business account, you can download the Threads app separately and sign in with your business account’s credentials.

2.    Post Valuable and Informative Content

Capitalizing on the extensive user base right from the day of its launch, businesses can leverage the immense opportunities available.

Enhance the value of your content on Threads by keeping your audience in mind. The key to crafting successful content is to establish a connection that makes your readers feel personally addressed.

When brainstorming content ideas for this exciting newly launched social media platform, consider whether your content idea is advanced, entertaining, or educating the readers. Without these three essentials, your content may fail to resonate and capture the audience’s attention.

There are many ways to add value to your Thread account. You can create posts, share links, pictures, and videos, reply to other posts, and repost to connect with other businesses.

For the Threads app particularly, you should try to get the most out of your 500-character limit.

Boost your brand’s visibility by posting valuable and informative content, which can increase the chances of it being shared by others. Considering the bigger picture, this can help in creating brand awareness.

3.    Engage with Your Audience

At this point in time, when the competition is fierce, it’s essential to regularly engage with your audience on Thread by responding to their comments or tagging them on posts, or even coming up with an exciting giveaway.

Give your audience a reason to listen and get them interested in your products and services. These minor yet crucial steps will help you establish yourself on this latest app.

Threads – An Ad-Free Platform?

Yes, Meta’s newest social media platform, Threads, is ad-free.

Even though Meta makes the most of its revenue from tracking how users spend time online and using it to target them with ads, it says that it may open doors to ads when the app hits 1 billion users.

The head of Instagram, Adam Mosseri, mentioned that implementing ads isn’t a priority for now. Mosseri aims to make such an app that users want to engage with and keep using before thinking about monetization. Additionally, the Threads app requires a much larger and stronger user base before getting monetized.

For now, Threads will remain ad-free, however, once it becomes popular, Meta would want a return on their investment.

What More?

Meta rolled out Threads app in more than 100 countries for both iOS and Android users. People in those countries can easily download the app from the Apple Store and Google Play Store.

Through the launch of this fediverse, Meta aims to harness the power of the existing network and expand its reach to a wider audience. With Threads in the fediverse, Meta users can smoothly connect and engage with people on different platforms, bridging the gap between social networks and forming a more inclusive digital system.