What Your Insurance Agency Website Design Must Have?

In the age of digital technology, insurance consumers have moved toward a more digital way of conducting business. Did you know over 70% of insurance consumers search for a new policy online? This made the insurers, underwriters, and insurance agents ramp up their digital presence.

B3NET Inc., a leading Dallas web design company, has seen the tide shift in the insurance business over the years from close quarters. Analyzing the insurance business from a digital marketing perspective, our prolific marketers, SEO experts, and seasoned web designers have curated some key aspects of insurance agency web design that are must-haves in the current era.

As such, our key web design strategists observe that the fundamental aspects of an insurance agency website can be categorized into four broad pillars – Design, Content, Features, and Security.

The Four Foundational Pillars of Insurance Agency Web Design

Our key strategists in the insurance web design agency observe that a successful insurance website merges the principle ethics of insurance business with digital commerce while keeping the insured’s interests at the core.

  1. Design

While stunning, eye-candy design is a given to arrest the attention of your customers because statistics reveal that 9 out of 10 visitors get influenced by your website’s design.

An impressive website must have the ingredients of visual appeal such as well-integrated graphics, soothing typography, and seamless color blending. However, conversion-focused website designs go beyond what meets the eye.

1. 1. Smart & Intuitive Navigation

With plentiful choices of policies and insurance products for your customers, your website should not throw all of them at their faces. A good insurance website will take the visitors on a tour, customized according to their needs.

Here comes the role of intuitive navigation that leads your visitors deeper within your website and closer to conversion.

1. 2. Mobile Responsive

With more than 6 out of 10 visitors coming from mobile, you cannot ignore the power of mobile devices. If your insurance website is not mobile-friendly, your visitors won’t think twice before abandoning it. So make it mobile responsive and let your visitors get insured on the go!

1. 3. Fast Loading Speeds

Did we say you have 2 seconds to impress your visitors with visuals? Every one-second delay post the two-second mark leads to a drop in conversions by 20%. So you must ramp up the loading speed of your insurance website.

  2. Content

B3NET’s expert team for Web Design in Dallas understands that the insurance business is all about trust and an agency website content should display it amply. Display clearly and lucidly the terms of insurance, features, the risk covers, or any incentives you may be offering.

1. 1. Social Proofs, Testimonials, and Reviews

Why does displaying social proofs impact your conversions by 68%? Testimonials serve as a great tool for visitors to judge the credibility of any business.

Display customer reviews and let your visitors know how you have been doing around. The web content designers at our Dallas web design company observe that doing so will have a cascading effect on them as they take your business proposition seriously.

1. 2. Call To Action

While 70% of small businesses lack CTAs in their marketing communications, a simple CTA in your website blog can prove to be more effective than banner ads. It can increase conversions by close to 120%.

  3. Features & Tools

This is where the insurance website design begins to become interesting. Imbibing trust and credibility in the customers is universal, but establishing that in an utterly personal way can be a game changer.

Thankfully, digital technology offers such tools.

1. 1. Interactive Chatbot

Your insurance agency website can now be integrated into generative AI (artificial intelligence) solutions. You get it done by integrating your website with AI tools such as interactive chatbots, simulation calculators, premium and bonus estimate calculators, etc.

These tools, especially chatbots which are tailored to your business needs, can serve the visitors a personalized experience based on their demands, preferences, and intrinsic needs.

1. 2. Online Quotation Forms

This is a must-have for an insurance agency website. If you have had your visitors stay there and browse and anticipate the benefits, you must get their proposal for quotations.

As agents, it’s your prerogative to ask for proposals for quotations from your customers, albeit most subtly and politely. Hence the need for online quotation forms on your insurance agency website.

Keep them simple, asking only the basic and essential questions. Leads generated. Congratulations, you are on the way to close another deal.

  4. Security & Encryption

This is the most crucial aspect of any insurance website. As an insurance agent deals with the most sensitive and personal data of their customers, their website needs to be safe and secure with the latest encryption technologies and security certifications to ensure this.

Our cybersecurity strategist at the Dallas web design company enlists some of the best security and encryption practices:

• Ensure the website is on HTTPS (HyperText Transfer Protocol Secure).
• While exchanging data, ensure your website incorporates Multi-Factor Authentication (MFA). It adds a layer of extra security and privacy to your dealings with your customers.

Maximize Your Insurance Business Results Online

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Commit To Excellence Through Your Website

Your insurance agency is not a mere website; it is a tool that showcases your commitment to your profession, building trust and credibility for your business. As the most indispensable assistant that works for you 24/7, whenever your customers visit your website, they can feel at home online and on the go.

With years of experience and expertise behind it, B3NET Inc., a leading insurance web design agency, can build just the perfect website for your insurance agency business. Partner with us to lead from the front with enough integrity and humility in the digital arena to show your commitment to excellence.