7 Important Reasons To Use WordPress For E-Commerce Business

Today, the rampant growth and bustling landscape of e-commerce demand the right platform to display the potential of your online business in the digital realm. Considering the vast panorama of digital enterprise solutions available today, one name stands out as the preferred choice for businesses seeking a winning edge. It is WordPress!

Being a leading WordPress Development company in Dallas, the experts at B3NET Inc. understand the unfathomable possibilities that WordPress offers when it comes to elevating your e-commerce business.

Since numbers depict an accurate and fair picture, let’s have a look at what they have to say.

• As of 2023, over 800 million websites use WordPress.
• Its Content Management Services (CMS) market share is 63 percent, which is 10 times greater than its closest competitor.
• WordPress powers the websites of some of the best-known brands like Sony, Disney, CNN, Spotify, Meta, Microsoft, Time Magazine, New York Times, etc.

Why Should Your E-commerce Business Use WordPress?

Looking at the above numbers and facts, it is needless to say, WordPress has garnered a well-deserved reputation as a robust, versatile, and well-equipped content management system. It has enabled businesses to craft exceptional online experiences for their customers globally.

But, what exactly makes WordPress a different player? Well, after talking to our experts at B3NET, a leading WordPress Development Company in Dallas, we found that there are a few differentials that make it stand apart from the crowd. And those are exactly the reasons any e-commerce business should use WordPress for their digital activities. So, here they are:

  1. WordPress is Open-source

At the core of WordPress’s characteristics lies the fact that it is open source, making it stand out from the other proprietary digital powering platforms.

Since it is an open-source Content Management System (CMS), it makes its source code available to the public for free. It enables businesses and developers to work around and create digital solutions for users.

One of the outcomes of being an open-source platform is the availability of a large number of extensions and plugins, both free and paid versions. And the users find them pretty helpful to use in running their e-commerce businesses.

Furthermore, the plugins and extensions allow for custom WordPress Development for seamless integration, customization, and flexibility for the e-tailers and developers to work with various options required for running their e-commerce websites. These themes, plugins, and updates enrich the functionality of the websites with an assurance of a steady flow of innovative digital solutions continually.

Another benefit of being an open-source platform is its active global community of developers, whose strength in numbers and areas of activities has been expanding over the years. It allows for continuous development, addressing the latest issues with creative and innovative solutions and creating a better place to develop websites.

  2. It Is Easy To Use

WordPress’s entire design philosophy stretches on the fact that it is extremely easy to use. Entrepreneurs and business owners have embraced the platform’s intuitive interface and straightforward navigation. Even the ones without any technical expertise find it easy to manage and work around the user interface and dashboard.

Website content creation, editing, and publishing becomes a cakewalk with WordPress. Users can easily and seamlessly add products, descriptions, images, and multimedia content to their e-stores. The editor tools let you simplify creating visually appealing product pages and blogs.

Additionally, it also has tutorial videos, documentation, and other online resources to teach a newbie how to go about accomplishing each task in the WordPress arena.

  3. It is Completely Customizable and Highly Scalable

The versatility of the platform allows catering to businesses and enterprises of all sizes, forms, and formats, be it a start-up, a mid-sized firm, or a large conglomerate.

From simple blogging or text-based web pages, a page with fully loaded multimedia web content with heavy design elements, to a page with a variety of e-commerce product listings, custom WordPress Development offers the flexibility and freedom to personalize the website with endless possibilities.

Its adaptability makes WordPress a preferred choice of a constant companion as businesses evolve and grow, expanding their area of operations. When that happens, the website can be scaled up according to the business and market needs from time to time catering to the extended market reach or extensive line of products and service offerings of the company.

Its high customization features allow e-commerce businesses to integrate different color themes, typography, layout, and graphics as per the brand’s unique identity and diverse industry and design preferences. Due to a vast active panorama of extensions and plugins available for custom WordPress designs, your e-commerce website can integrate functionality, style, and trendy designs all at once.

  4. It is SEO-Friendly

As with any website, SEO or Search Engine Optimization is a crucial part of the game in driving organic traffic to the website. WordPress has integrated built-in SEO features allowing it to achieve higher search rankings.

With external plugins such as AIOSEO (All In One SEO) or Yoast, one can customize the key SEO elements. They also allow for advanced optimization features to optimize the webpages for relevant keywords, improving their site’s visibility and rankings.

This feature makes custom WordPress Development even more handy since you can plan, strategize and sync your SEO activities according to your business goals, enterprise operations, and marketing strategies as well.

  5. It Has An Extensive Plugin Ecosystem

With more than 58,000 plugins available in the WordPress ecosystem, it caters to a wide area of digital enterprise needs. These plugins help perform various vital functions for e-commerce websites. For example, there are extensive plugins available, both free and paid, for shopping cart management, email marketing communications, inventory management, social media integrations, payment gateways, etc.

In other words, if you think of any activity that you may want to integrate into your e-commerce website, chances are there exists a plugin for the same.

  6. It Has a Mobile-first Approach

Every one out of two internet users globally comes from mobile devices. With the mobile screen taking over as the dominant user interaction tool, it has become apparent that companies adapt to the changing preferences of internet usage. This has prompted companies to build or revamp their websites from being predominantly desktop sites to being mobile-friendly ones first.

The designers and developers at B3Net Inc. involved in WordPress Development in Dallas point out that the design themes in WordPress are essentially built on a mobile-first approach making the crucial SEO aspect of mobile optimization an integral part of website designs. As such the e-commerce websites built through these design themes have improved user experience, search rankings, and organic traffic.

  7. It is Safe and Secure

The safety of your customer’s data is a top priority in the e-commerce landscape. Since e-commerce transactions involve the exchange of vital personal and financial information, dealing with sensitive customer data requires a strong commitment and technical proficiency on the cybersecurity front.

WordPress has always been proactive in delivering the latest security updates and bug fixes pretty quickly which makes custom WordPress development pretty secure in real time. The platform’s security updates coupled with a robust and vigilant global developer community and third-party security plugins make WordPress one of the safer places to build your e-store.

From firewalls and malware scanners to login attempt monitoring and two-factor authentication, enterprises can create a robust fortification against potential malicious attacks by using a variety of security plugins for various functionalities in their website.

The confidence in the platform’s security assurance gets trickled down to the customers when they experience a secure and smooth platform to transact while shopping. And, every astute entrepreneur understands the value of a customer’s confidence and trust in a particular brand. It’s priceless!

WordPress: The Perfect Platform for Your E-commerce Business

When asked to sum up, our experts at B3NET Inc, a leading WordPress Development company in Dallas, highlight the key differentials that prompt entrepreneurs to choose WordPress for their e-commerce website.

From its open-source nature, facilitating endless customization possibilities, to its ease of use in empowering businesses to manage their websites effortlessly, WordPress offers an unmatched level of flexibility.

Furthermore, with its SEO-friendly architecture, extensive plugin ecosystem, and mobile-first approach, WordPress seamlessly caters to the evolving needs of e-commerce businesses, enabling them to thrive in the dynamic digital landscape.