Real Estate Digital Marketing: Your Guide To The New Age Property Deals

The real estate industry has been the backbone of any economy. It has been steering economic directions like a stalwart in the traditional “old” economy for ages. But, with the advent of new technologies, it has to gear up for newer market needs and demands of the consumers.

And, so in the new age, property deals have a lot to do with the way people interact and transact, including digital methods to market and conduct real estate business such as 3D virtual tours, digitization of property deeds through blockchain technology, etc.

The entire digital transformation of the industry calls for real estate businesses to transform the way they function too. Thankfully, real estate digital marketing can be your mascot to seal the new age property deals.

In this article, we will discuss real estate digital marketing in the new era of technological boom, giving you the latest insights into trends, technologies, and the landscape where the big games are being played.

Importance of Real Estate Digital Marketing

While there are a lot of reasons why digital marketing has become crucial in the real estate business today, B3NET, a leading digital marketing agency in Dallas, enlists some significant facts that should catch your eye.

• More than 40% of real estate buyers start their property search online. The number of people searching for rental properties online is even more. This number is likely to go up in the future.
• The fastest-growing home buyers in the population are Gen Z buyers who are tech-savvy.
• Close to 90% of real estate businesses use digital channels, especially social media platforms, to promote their business.

What is Real Estate Digital Marketing?

As the name suggests, real estate digital marketing refers to using digital channels, platforms, and technologies to promote, market, interact, engage, and transact with prospects, including listing and selling real estate properties.

As such, it encompasses a wide range of online strategies, tools, and technologies to reach a wider audience, instigate better engagement, and streamline the process of property transactions.

Benefits of Real Estate Digital Marketing

There are some obvious benefits to marketing your real estate business through digital channels. Let’s see some of the crucial ones.

• Reach: It allows your real estate business to reach a larger audience, including buyers and tenants from outside the local market, helping your business attract more diverse clientele across geographies.
• Cost-effective: Digital marketing is more cost effective than traditional marketing methods, and the tools of real estate digital marketing, such as online advertising, social media promotion, email campaigns, etc., give better ROI for the real estate industry.
• Better Engagement: You can expect better engagement through high-tech technologies such as virtual tours of properties, high-definition images, and drone-shot videos to give your prospects a 360-degree holistic view of the properties.
• Better Relationships: Direct communication through chatbots, live chats, social media, and emails to establish a more interactive and responsive relationship with your prospects.
• Smarter Decisions: Data-driven analytical tools of digital marketing provide crucial insights into the behavior of the users, enabling real estate professionals to make informed decisions regarding marketing strategies and campaigns.
• Accessibility: Physical tours have to be scheduled and involve a lot of intricacies. Whereas through digital technologies, your prospects have 24/7 accessibility from virtually anywhere to the information of your listed properties.
• Competitive Edge: It gives a competitive edge to your business as you adapt to the modern technologies that the new-age tech-savvy consumers prefer.

Real Estate Digital Marketing Strategies

Effective digital marketing strategies can guide real estate marketers like a compass in breaking the maze of the crowd full of property promotions. As a pioneering real estate digital marketing agency, B3NET Inc. profiles the essential strategies for marketing the real estate business digitally.

1. Custom-built Professional Website

This is the first essential to start your marketing journey online because a well-designed and user-friendly website serves as the central hub around which your digital marketing efforts will be focused.

This is where your properties will be listed with all essential information, high-quality images, and videos, along with the necessary offers, deals, and contact information.

A well-curated blog on your website with high-quality content giving valuable information to market insights will add value. It will provide an opportunity to interact and engage with your visitors. It will also give credibility and authority to your business.

2. Search Engine Optimization (SEO) and Mobile Optimization

Marketers at the Dallas SEO agency explain that the SEO activities for your real estate website would involve optimizing the content for the relevant keywords so that the search engines can show them to the relevant audience whenever they search.

It involves highly specialized and expert skills that can take your website to the right audience, improving visibility, lead generation, and conversion.

Since 60% of online web traffic comes from mobile phones, your real estate website must be mobile-optimized.

Experts strategists at the Dallas digital marketing agency remind you that you never know where your next prospect will come from. Hence, it proves to be an important tool in real estate digital marketing, where people can view your website on their mobile phones, on the go, and from anywhere.

3. PPC (Pay-Per-Click) Advertising

PPC is a smart way to put your property listings right in front of those who are searching for homes or similar properties. It’s a paid advertisement, but a smart one at that, garnering considerable results for the ad campaigns.

No wonder it is a favorite amongst successful real estate marketers. It gives you complete control over your ad spend, providing quick, measurable results for your campaign. It helps to quickly establish a connection with interested buyers and stand out from your competition.

4. Email Marketing

Informing, interacting, and engaging with your customers through personalized email messages can prove to be a boon for your real estate business. For example, whenever a new property is listed on your website, your email messages can inform your prospects directly. This creates a better relationship with your clients, improving your business revenue.

Role of Technology in Real Estate Digital Marketing

Technology has been playing a leading role in propelling the real estate digital market in more ways than one. Our seasoned marketing strategists at B3NET Inc., a renowned Dallas SEO agency, provide you with some snippets of what’s going on in the real estate digital marketing scenario.

1. Virtual Tours and 3D Imaging

This is augmenting the human vision, understanding, and perception through the help of technology. When you give your potential buyers the option to explore properties from the comfort of their homes through virtual tours and 3D imaging, you are engaging with them at a more personal level. Giving them immersive and enhanced viewing experiences empowers them, taking them a step closer to making purchase decisions.

2. Blockchain Technology For Secured Transactions

The real estate market is embracing blockchain technology pretty fast. Blockchain is like a super-secure digital ledger or record. It keeps the record of your transactions digitally safe and secured. This technology is highly resistant to tampering and is therefore considered trustworthy, transparent, reliable, and secure.

Blockchains make real estate transactions more secure with their smart contracts, like automated digital agreements that play a vital role in closing property deals in the digital age. Its uncluttered simplicity, transparency, and encrypted security make it an indispensable tool.

Dallas – The Forefront of the Real Estate Industry

Dallas is the third-largest city in the US and a major center for finance, insurance, and real estate. As such, real estate investors are increasingly turning towards Dallas to park their investments.

The annual real estate price in Dallas has consistently grown at approximately 12% per year since 2014. Looking at various factors such as the improving job market, young demographics, and boost in property demands, the real estate market in Dallas is forecasted to increase at approximately 5.2% in the upcoming years. Analysts say this figure is above the national average.

Digital Real Estate Marketing In Dallas

The city of Dallas and its population are increasingly becoming tech-savvy each day. Thus, realtors also need to tap the new age digital tools and marketing strategies to list their properties, engage with buyers, and close the deals.

Thus, realtors who leverage the lethal strategies of digital marketing and the growth prospects of the real estate industry in Dallas will call the major shots in the future, easily closing more property deals and gaining higher returns for their investments.

Navigating Beyond The Horizons

The real estate industry has undergone a significant transformation. From being a pillar of the old economy, it has dynamically shifted towards being a trendsetter for the new economies as well. Hence, it’s time you take your property listing online and enhance your chances of sealing the deals through real estate digital marketing.

From gently guiding the prospects through the property tours to keeping them well informed, engaged, and happily curious throughout, your digital marketing assets, tools, and strategies have a lot to perform. If done correctly, it can enhance the standing, reputation, and revenue of your business manifold times. However, it takes expertise, skills, and experience to stand out and deliver in the digital arena.

With a vast 25+ years of expertise, experience, and proven results, B3NET Inc. is a pioneering digital marketing agency in Dallas.

Partnering with us ensures you are in safe hands. As a seasoned entrepreneur, you can leave the digital marketing aspect to us, and focus on your core business activities in real estate.

Feel free to contact us today. Together, let us strive to make your real estate business a real boom in the market.