9 Popular Types of Content You Need for Content Marketing

Quality content has always been the foundation of content marketing strategy. However, sticking to the same one or two content types might be narrowing down your success potential.

The content marketing landscape is ever-evolving. In other words, your audience might be bored of seeing the same old form of content you post. They probably expect to experience something new from your business.

According to the Content Marketing Institute, 73% of business-to-business (B2B) marketers and 70% of business-to-consumer (B2C) marketers use content marketing in their overall marketing plans.

Therefore, incorporating different types of content will enhance your content marketing strategy as well as set your business apart from the competitors.

What is Content Marketing?

Content marketing is a strategy that focuses on creating and sharing valuable content to attract, engage, and retain an audience. The ultimate goal of content marketing is to drive the audience to take some profitable actions.

Effective Content marketing not only helps you attract more audiences, and generate leads but also builds meaningful connections with your target audience. It can significantly change your SEO game, making your business appear at the top of search results.

Instead of directly promoting a product or service, content marketing focuses on providing valuable information, solving problems, and building long-term connections.

With a well-structured content marketing strategy, you can stand out in the digital crowd, making people trust and remember you. As a beginner, you must know which forms of content you should utilize to meet your goal.

Each form of content has its strengths and weaknesses. The following section will lead you to different types of content so that you can understand them well to conquer your content marketing efforts.

Let’s dive in!

What are the Most Helpful Content Types?

Each form of content unlocks different doors to audience engagement. Being well-informed of these different forms will help you choose the right path to reach your target audience.

1. Blogs

Blogging is a low-cost and effective way to boost your website’s organic traffic. It’s a versatile form of content marketing that involves adding new content or informative articles to a particular section of your website.

You can create both long-form and short-form blogs. Make sure to focus on topics and keywords that are compelling to your business or subject.

Blogs play a vital role in your SEO strategy. This is why professional content marketing service providers use tools like SEMrush and Google Keyword Planner to search trending keywords and topics to stay ahead of industry trends.

As a beginner, you must prioritize the following points so that your blogs can drive enough traffic to your website.

• Craft informative and quality content for humans and not for search engines.
• Include your target keywords, but do not stuff them.
• Use headers (H1, H2, and H3) for effective skimming.
• Link sites with high authority to your blogs.

2. Social Media Posts

Nowadays, billions of users, from teenagers to older adults, use social media.

Creating captivating posts and captions and uploading them on various social media platforms will help you connect with your target audience. Posting engaging content on platforms, like Facebook, Twitter, Instagram, and LinkedIn will help initiate conversation and retain your audience.

Start with identifying which platforms your target audience uses most to reap the maximum advantage of your social media efforts. Then, create and post content that encourages interactions.

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3. Infographics

They say that a picture is worth a thousand words. A visually appealing infographic can simplify and present complex information or data.

An infographic combines informative texts, images, statistics, and design elements. It’s a very effective form of content since it draws attention and conveys the message quickly.

The most significant advantage of using this content marketing form is that you can easily convey your message without encouraging your reader to go through a page full of text.

4. Video Content

People love watching videos.

According to data provided by Statista, during the second quarter of 2023, online videos received an audience reach of around 92.3% among internet users worldwide.

Videos are a wonderful part of content marketing that attracts and retains audiences more than texts and images. They invite your audience and create a connection that is beyond words.

Videos are like your mini show, where you can easily explain your content and convey your message to the audience. And, to start, you don’t need a grand Hollywood-like setup, but your smartphone can do wonders!

So, write an interesting script, hit the record button, add a little editing skills, and your video content is ready to drive more leads.

5. Ebooks & Whitepapers

Creating an ebook is one of the best ways to establish your authority.

Through the long-form texts of ebooks, you can demonstrate your expertise in a particular subject in your field.

On the other hand, whitepapers are lengthy papers that include statistics, data, and information. They look more like a business research paper.

The longer format of both ebooks and whitepapers attracts audiences seeking comprehensive information about a particular topic. Creating well-researched and insightful ebooks and whitepapers not only educates your audience but also establishes your brand as a reliable resource.

6. Email Newsletters

Email newsletters are a brilliant way to share information directly with people interested in what you do.

Email newsletters can be your go-to solution if you want to reach a new audience, build your business awareness, or stay strongly connected to your existing customers.

Think about your email game- a medium through which you can share tips, the latest updates of your business, and other exciting content. Additionally, you can send personalized messages that will make your audience more reliable to your business.

7. Podcasts

Imagine sharing your thoughts and stories with your audience without forcing them to go through texts or visuals.

Yes, podcasts can do this for you!

People can easily connect with your content or thoughts, even while carrying out their daily life activities be it jogging or cooking.

Make sure that you are providing useful content in an entertaining tone to maximize the impact of your podcast.

8. Case Studies

Your audience or potential customers need some encouragement to rely on your business. Case studies are a great way to show them why business fits best to their needs.

Case studies are the stories of your victory or your success stories. Choose a project or client success you’re proud of and highlight how you’ve processed the whole task or how your business has helped find a solution. You can implement target keywords in your blogs and do the same in your case studies too.

To make your case studies more effective remember that you need to focus on:

• An issue or topic your target audience can relate to.
• Including real statistics.
• A cohesive narrative throughout the whole content.
• Describe accurately how your business has solved the problem.

9. Webinars

While thinking about content marketing, webinars are probably not something that comes to your mind, but they can be a valuable part of your content strategy.

Webinars have become a popular tool that companies can use to host meetings, lectures, and discussions with their clients and other team members.

Webinars aren’t just about content; they’re about connection, showcasing what you know and what you can do for your audience. You can create Q&A sessions and polls- it’s like being the host of your online talk show.

Platforms for Sharing Your Content

Besides publishing your blog posts and infographics to your own website, consider posting them to other mega-platforms, like Medium, LinkedIn, and Reddit.

Your personal Facebook page is also a helpful platform for reaching your target audience.

Make sure to notice your email content since it can take your business directly to your potential customers.

Creating Diverse Content Types for Your Audience

As a beginner, exploring various forms of content, varying from blog posts to infographics and video content, is a valuable journey.

Always remember that content marketing is not just about promoting a business, but it’s about building genuine connections with your audience.

As you embark on this creative journey, stay patient and keep crafting your unique content. B3NET Inc. is here to help you traverse through your content creation journey worry-free!