Boost Your Online Marketing with Video Content: Here’s How

Did You know?

• Studies report that the average Americans spend around 7 hours and 3 minutes looking at screens each day.
• According to Statista, the average video watch time per day on TikTok has been increased from 52 minutes in 2022 to 58 minutes in 2024.

Therefore, businesses have plenty of time to grab their target audiences’ attention through video content. Whether you’re in the business of selling apparel or gym equipment, healthcare services, or SaaS products, you can use this time to draw your potential customers’ attention.

When done correctly, video content can skyrocket your online visibility and engagement, boost your SEO rankings, improve conversion rates, and enhance your brand’s online presence and trust factor.

Anyone still on the fence about experimenting with video content must explore the following ways in which video content can benefit their business.

• Increased Online Engagement

No matter how good content you publish online, it won’t be worth it if it doesn’t fetch views and engagement. Fortunately, one content format gives most marketers and brands excellent results – video content.

Even if you have never created video content before, starting with basic, good-looking, and niche-specific videos can bring good results.

When you publish engaging and relevant video content, it does a better job of holding viewers’ attention compared to only text content. Start posting regular video content if you want to grab more opportunities to convey your brand message, build brand affinity, and guide viewers to take desired actions.

You can begin by creating videos that share behind-the-scenes glimpses, customer stories, product tutorials, etc., and double down on the content theme that garners the most engagement. Consider hiring the best Dallas digital marketing company for this task if it looks overwhelming.

• Better SEO Performance

It may surprise many, but publishing relevant and engaging video content can help businesses increase their SEO rankings.

Embedding topic-relevant video content on your blog posts can keep visitors hooked on your page for longer, increasing the time spent on your website. Search engines often take it as a signal that your website is high-quality and start ranking you for more industry-relevant keywords.

Hence, adding video content will maximize SEO benefits and bring plenty of organic traffic.

To make the most of it, always use keyword-rich titles, descriptions, and tags for the videos to make them more searchable and accessible. You can consider creating video content that targets your target market’s common pain points, concerns, desires, questions, etc.

• Enhanced Brand Awareness

It’s challenging for businesses to thrive in today’s competitive landscape if they don’t establish a strong brand presence and awareness online. Hence, every business must consider video content to showcase its brand personality, value, standout features, etc.

According to Statista, people spend around 17 hours watching video content weekly.

Since videos combine auditory and visual elements, they help businesses stand out in a digitally crowded marketplace. You can focus on user-generated video content if you want to improve your sales and conversion rate.

Any video content that entertains or educates is guaranteed to work online, provided it is well-created and reflects your brand essence. You can hire the top Dallas digital marketing company to create videos with consistent brand visual styles, brand voice, and brand story. It will help you build stronger brand awareness among potential customers. 

• Improved Email Marketing Results

If email is an important marketing channel for your business, you must leverage video content in email communications.

It is reported that most individuals who incorporate videos in their email marketing campaigns, find around a 65% higher CTR rate.

Many companies believe that emails should only be textual, but the latest trends are all about incorporating videos in all marketing channels, including emails. Simply adding the word ‘video’ in your email’s subject line can compel people to open their emails and check what you have to say.

You can create short videos for your emails, especially during product launches. However, ensure the videos are short, crisp, convincing, and relevant. Host them on a landing page where viewers can view the full video and take the desired action.

The best Dallas digital marketing company is already combining video and text to drive better email results, so ensure you try it too.

• Increased Social Sharing

Video content is a powerful tool because of its highly sharable nature. Even if you currently have fewer followers on your social handles, it can quickly become the talk of the town with just ‘one’ viral video.

Businesses that frequently publish share-worthy video content on different social channels are more likely to go viral and garner a massive following in a relatively short period.

It can significantly boost your brand awareness, desirability, trust, etc., improving your conversion rate.

The best way to leverage it is by creating emotionally resonant content that viewers will find worthy to share within their network.

Keep the videos entertaining or informative, and add attention-grabbing thumbnails. For best results, try to publish more videos on Instagram, YouTube, and TikTok.

Ready for a Successful Online Marketing with Video Content?

Whether you rely on social media platforms or professional networking websites to grow your business, you will notice a common thread – the rising popularity of video content. Since videos leverage storytelling and multisensory experience, they hook viewers and often convince them to perform the desired action.

Businesses can use it to gain increased visibility, build a loyal follower base, close more deals, present themselves as the industry expert, and a lot more. Even if your first few videos don’t perform well, continue using the performance data to create better videos. You’ll eventually get success with it.

If you’re ready to improve your online marketing results, team B3NET is always here to help. Being a leading Dallas digital marketing company, we focus on producing high-quality video content that resonates with your brand and the viewers.

Schedule a consultation with us today!