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Client Testimonial
About ARC Levers Where It All Began!
Established in 1999 by Bob Burnett, ARC Levers came out of the need to re-position clutch and brake levers to fit riders’ hand sizes. While creating the first prototype, Burnett realized the lever could prevent crashes and damage. These levers could bend multiple times without breaking or wearing out.
Today, ARC Levers is a well-known and one of the most trusted manufacturers of a range of motorcycle accessories. This company has continually improved its existing products and added new ones to meet the industry’s needs, including clutch perch and levers, hand guards, hot starts, and rebuilt kits. ARC Levers provides brake levers for some of the prominent names in the industry, like Kawasaki, Suzuki, Honda, and Yamaha.
Identifying the Challenges
B3NET Inc. was assigned the task of improving the website performance and increasing website visibility. Our experts undertook the responsibility and examined the entire site hosted on the OpenCart platform.
After a comprehensive analysis, our professionals found that for ARC Levers to establish a brand, they needed to differentiate themselves from the competitors. This could eventually help them attract the right audience.
Our experienced web designers analyzed the website’s dire necessity to improve usability since the website design was old. It was imperative to simplify the structure by categorizing the products by brand, model, and year.
Our Team Identified A List of Complexities
- The website design was outdated.
- The website navigation wasn’t optimized appropriately.
- Products Required to be categorized systematically.
- Images and content Required optimization.
- The website wasn’t SEO-friendly: Meta tags and schema were missing along with improper keyword usage.
- The site Required to be optimized for search engines, that’d help increase visibility in Search Engine Results Page (SERP).
Custom Web Design & Digital Marketing Solutions
So, ARC Levers was looking for an agency that focuses on value and results.
We interacted with Bob, who described his intentions and goals. And after a thorough understanding of ARC Lever’s business model and its objective to stand out in the competitive business landscape, B3NET’s website designing and digital marketing team drew out a step-by-step custom design and digital marketing solution.
Eventually, our team put together a robust strategy and solution for them to improve their website, boost website visibility on SERP, and increase sales.
Web Design Strategy: Planning and Execution
Our first objective was to redesign the website.
Our experienced designers proposed major changes in the website for seamless navigation. The old website design was not only difficult to navigate, but at the same time, the design lacked the shine that’d instantly attract the users.
Our expert web designers initiated the website redesign process after analyzing various motorcycle parts company websites. After thorough competitive research, the designers came up with mock-ups.
After our client’s thumbs up, we waited no further to implement our strategies.
Thus, the modern design was user-friendly and easily navigable. This impacted the improvement in the page loading speed and responsiveness.
Our professionals elevated the homepage structure and product page while ensuring that they looked visually appealing for user experience.
Successful execution of the web redesigning part lifted our confidence and we began implementing strategic digital marketing solutions.
Later, our expert team made further improvements to the design.
Digital Marketing Strategy: Planning and Execution
Understanding the industry landscape was crucial to forming a strong digital marketing strategy.
Keeping the automobile parts industry insights in mind, the website’s technical SEO, on-page, and off-page optimization was done after a thorough competitive analysis and keyword research. This included meta tags optimization with targeted keywords, elevating user experience, improving site speed, and effective backlinking.
To summarize, here are the things we did...
- Technical SEO
- Comprehensive Technical Website Audit
- Competitor Analysis
- Optimizing Meta Tags
- Product Content Optimization
Once we were done with the on-page plan, we moved forward with our regular monthly activities which included...
- Content Marketing
- Creating Quality Backlinks
- Branding
- Data Analysis & Measurement
Gradually, through the sound execution of our custom digital marketing strategy, we noticed an improvement in the search engine visibility, which mostly happened through organic search, helping ARC Levers to stand out from its competitors.
Forging Path to Success
To help ARC Levers flourish its brand, our professionals did a remarkable job of transforming the entire website as a result of smart web design and digital marketing strategies.
Partnering with B3NET Inc., ARC Levers has seen a huge improvement in the number of keywords ranking on Page 1 of the search engine.
Ultimately, the planning and execution led to a boost in organic traffic and, more importantly, an increase in sales.
You can see by the numbers below, the website has undergone a considerable rise in the average monthly sales and visitors.
Here’s a glance at what we have achieved through our strategic planning and hard work. The results are visible through their KPIs:-
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