15 Effective Tips To Drive Website Traffic in 2024

Are you troubled by the hauntingly mysterious question, “Why is my website traffic going down?”. 

Well, let us tell you that you are not alone. More than 6 out of every 10 marketers think that the challenge of generating traffic to their websites is a daunting one.

While there could be many factors, like faulty SEO implementation, algorithm updates, or just plain web design issues leading to a decline or fluctuations in web traffic, these can be mitigated by following effective principles to increase website traffic.

In this blog post, we have tried to bring together the top 15 tips from our team of highly experienced designers at B3NET Inc., a leading website design company based in Dallas.

These tips will help you drive website traffic and eventually increase your lead generation, click-through rate, and conversion.

Thus, your search for the answer to the question, “Why is my website traffic going down?” ends here. So without further ado, let’s dive straight into the actionable steps you need to take to increase your website traffic.

15 Highly Effective Ways To Increase Website Traffic:

There are many ways to increase website traffic, and we can essentially categorize them into 5 major categories.

One can drive website traffic through online content, SEO efforts, web design tweaks, social media platforms, etc.

However, to have a long-lasting impact, these activities need to be carried out almost simultaneously with each other and consistently over a while to see some really impressive results on your website.

Nevertheless, there’s a caveat. Some of them will show results pretty instantly, and others will catch up in time. However, each one of them is effective in their own right.

As a reputable, result-driven Dallas web design company, we believe that persistent and consistent efforts in the right direction can effectively generate desired results and website traffic.

Increasing Traffic Through Content

Website content plays a vital role in attracting the right audience, and educating, informing, and engaging with them at a deeper and personal level. Consider the following ways to boost your traffic.

1. Driving Organic Traffic Is a Marathon Game

Organic traffic to your website means your website has managed to appeal to two very important parties, viz., the search engines and the users. And, it does not happen overnight. Even if it does, with a seasonal spike in traffic, it surely won’t stay that way for too long.

Thus, focusing on increasing organic traffic is a marathon game and you need a long-term strategy to rank your website consistently high in the search engine ranking page. Therefore, it is best to focus on evergreen topics and keywords instead of trending topics.

Once you have set your mind to focus on your evergreen keywords, you need to spend time writing irresistible click-hungry headlines. Crafting killer headlines requires some crafty mind-crunching, but it’s worth the effort in the end. 

Because an effective headline can attract 500% more traffic, an excellently crafted headline can make your content go viral.

2. Allure Your Readers Visually

Images speak volumes louder than words. However, the key here is to use them wisely in your website content to augment your visitors’ visual (and also auditory) experience.

Implement attractive, engaging, and entertaining visual content in the form of images, graphics, videos, or GIFs, wherever possible.

Thus, our team dealing with the latest, cutting-edge web design in Dallas recommends a healthy blend of visuals along with sounds and texts to give your visitors a holistic experience.

3. Start An Email Newsletter

Email newsletters can build a loyal audience by providing them with the latest information about your products and services. It builds trust and authentic relationships with your user base which is more direct and personal.

Oftentimes, email newsletters are not about selling products, and thus, you can create a lasting impression by providing your users with valuable information through them.

Increasing Traffic Through SEO

Your Search Engine Optimization (SEO) activities need to be super focused and shining bright to bring out the best of your website’s content to drive high traffic to your website.

4. Keyword Strategy

Revisit the keyword strategy you use for your website SEO. If you earlier focused only on highly competitive keywords or seasonal and currently trending keywords, you already know that you played a lost game. Having a good mix of keywords is the way forward.

Search engines are now giving unprecedented attention to long-tail keywords and natural search keywords (or keywords users are using to search in their natural language). For instance, what would feel more natural – the Eiffel Tower height or how tall is the Eiffel Tower?

Going by what Google says, more than half of its advertising revenue comes from long-tail advertisers (i.e., people who focus on long-tail keywords).

Having a good mix of long-tail keywords, evergreen keywords, and currently trending keywords will make your content more accessible to a larger audience for a considerably long time to come. Additionally, you may add into the keyword mix the ones that have ranked your articles already along with natural search keywords.

5. Strategically Place Your Keywords 

Choosing to have a good mix of keywords in your web content, landing pages, etc., is just half the battle. Placing them strategically is important to attract the attention of search engine crawlers. Ensure your keywords fill up strategically in the following locations:

1. Semantically place the keywords in the title tag (meta tag)
2. Headings (H1)
3. Headings (H2… through H6) – at least twice
4. Once within the first 100 words
5. Place the keywords in the body of the content naturally
6. Image files (names, descriptions, and alt tags)
7. Meta description, etc.

6. Link Building

Linking web content is a very important aspect of SEO. It gives search engines a clear understanding of the site’s structure.

Link at least one to three of your high-ranking web pages related to the current content. This is called internal linking. It will help direct the visitors and navigate through them smoothly.

7. Implement Schema Markup

Schema mark-ups are a form of microdata and they help the website to appear in rich results. Search engines use schema markups to scan, understand, and place your website’s content in the search engine results.

It helps in creating an enhanced description or rich snippets of the website in the search results, along with snippets of the website’s ratings and reviews.

Taking the time to implement a schema markup for your website will not directly increase website traffic. However, it will help the user find more information about your website right from the search engine results page and thus, the chances of website traffic coming to your website increases dramatically.

Increase Traffic Through Web Design

Web design can contribute to a dramatic increase in website traffic. If people can go away from your website due to faulty, unattractive web designs, they can be lured back by implementing eye-catching magnetic web design principles.

8. Improving Page Speed

Just think of it! If you have an e-commerce website that loads within one second, you will end up attracting 3 times more conversions than your closest competitor. There, we have given you enough reasons to boost your website’s page speed.

Our team of web designers at B3NET Inc., a pioneering Dallas web design company, recommends using tools like Google Page Speed Insights to precisely identify areas that require optimization.

9. Make Your Site Responsive

If you haven’t already, make the switch as quickly as possible. Mobile users account for half of the global internet traffic. Not letting them access your website through mobile devices in the mobile version is like shutting your shop for more than half of the world.

Ensure your web design is responsive to various screens and adapts to different devices, such as smartphones and tablets.

Increase Traffic Through Social Media

Social media can not only drive website traffic, but it can also be a platform for your brand’s visibility, engagement, and growth.

10. Target Amplifiers

Just posting on social media is not enough. It becomes mundane, mindless, and a waste of time if you do not know the purpose of your social content. And, to do so effectively, you need to identify social media influencers with a large following within your niche.

Reach out to them and encourage them to share your social content with their followers. This will give your website a much-needed boost in publicity.

11. Implement Hashtags Wisely

To show your social content to the right audience organically, you need to implement hashtags wisely. Relevant hashtags will increase the visibility and reach of your social posts, and you need to research popular hashtags and incorporate them strategically while posting.

Also, ensure that each post has social share buttons strategically placed in them. This is to enable your posts to have a wider reach by letting people readily and easily share your social content with their contacts.

12. Post At The Right Time In Right Quantity

Your social posts can go viral organically, but you need to do a couple of things for that to happen.

First, you need to conduct a thorough competitor analysis. Research your competitors in the platform, and find out their social media content strategy and trends.

How are they positioning themselves? What are their posts talking about, and most importantly, how often and at what times during the day are they posting their content?

Once you know the details, you can see for yourself the correct time and quantity of posting your content that will fetch maximum engagements.

Other Ways To Increase Traffic

There are other ways one can drive traffic besides the ones mentioned above. Let us talk about a few of them below:

13. Implement Local SEO

Understand the magnitude of local traffic to your website. Google gets around 1.5 billion searches per month having the tag “near me” at the end.

The humongous volume of “near me” searches means people are interested in finding local stores and businesses through the internet. And, if you have not yet implemented local SEO best practices and listed your business website in Google My Business, it is time that you do those first.

It will make your website known to the local community and feature in the local search results. 

14. Identify Queries With Google Search Console and Track Your Website Traffic Metrics With Google Analytics

Using Google’s tools can answer your perplexing question, “Why is my website traffic going down?” with details. Use Google’s Search Console to monitor the performance of your website in search results and identify relevant queries driving traffic to your site.

Additionally, monitor your website’s traffic, user behavior, and conversion rates with Google Analytics to gain valuable insights and make data-driven decisions.

15. Reach Target Audience Through Right Advertising

Investing in targeted online advertising campaigns to reach your ideal audience can be a game changer. Here, platforms like Google Ads and social media advertising can effectively drive website traffic.

Make Your Website A Traffic Magnet

There you have them all within your arsenal – 15 highly potent and effective methods suggested by experts at B3NET Inc., a reputed website design company in Dallas. When properly implemented simultaneously in sync with each other, these strategies will ensure your website turns into a traffic magnet attracting organic visitors, generating leads, conversions, and ROI for your business.

With 25+ years of digital marketing expertise at B3NET Inc., we strive to help our clients achieve their business goals. We can help your business gain digital visibility, online reach, and powerful tangible results. Partner with us to empower your business digitally and take it to the next level.