How AI Is Shaping The Next Era Of Digital Marketing

AI in digital marketing is projected to surpass $107.5 billion by 2028, which is quite a jump from where it was at $15.84 billion in 2021. For what matters, next-gen B2B marketers will be increasingly using Gen AI to overcome challenges like personalized content creation, predictive analysis, customer experience, and limited resources.

Whether you’re an established brand or a startup, AI digital marketing could be your tool to turn things in your favor. This post breaks down the concept of AI in digital marketing, the top areas where it’s being used, and best industry practices. Keep scrolling!

What is AI in Digital Marketing?

AI in digital marketing is all about predicting outcomes, automating actions, creating smart content, and segmenting audiences. Modern-day B2B marketing owes it to Big Data. AI digital marketing tools extensively use ML and LLM models to draw actionable insights from customer interactions, such as dropping a like on a social media post or clicking the “Add to Cart” button.

How AI in Digital Marketing is Taking Shape?

According to an industry survey, Over half of marketers, approximately 56%, report that their organizations are proactively adopting and utilizing AI technologies.

Surprisingly, only more than 20% of marketing professionals have successfully integrated AI into digital marketing for their daily workflows. Let’s find out the top areas where they are using it.

Data Analysis and Reporting

Working with large datasets is always tricky. While the majority of digital marketing tools cover analytics, marketers still have to explore and put together several data pieces across platforms. With AI digital marketing in the picture, there can be an end to this puzzle. Gen AI-powered tools can effectively collect and subsequently sift through multiple data sets and summarize the findings.

For marketers, it not only saves time but also helps strategize and develop assets for different campaigns. When businesses are looking to make a difference, investing in conversational intelligence tools allows easy understanding of team performance and customer responses.

Content Creation

Generative AI tools like ChatGPT can help digital marketers create a variety of content like social media posts, captions, email newsletter copies, and even long-form content like blogs. But AI digital marketing is beyond writing content. One can rely on AI for multimedia needs like image, audio, and video creation, too.

The only bummer is that AI-generated content might not be ready for publishing. It would still require some human touch. But for a small, time-pressed digital marketing team, it is an excellent starting point. From ideation to writing those opening paragraphs of a blog, AI can always kickstart your creativity.

Reducing The Time Spent on Admin Work

Every professional role out there has some administrative tasks that need to be done. Digital marketers are no exception either. From summarizing research data to taking notes to scheduling meetings, it involves a good amount of time. This is where AI in digital marketing helps, especially with automation tools.

Industry reports indicate over 60% of online marketers use AI tools to summarize meetings or take notes. Sure, it isn’t the ideal approach, but it does free up a marketer’s schedule and buys more time to do stuff that actually matters. Take an AI email management app, for example, that can save hours you spent deleting unwanted emails from your inbox. Besides mass email deletion, it can summarize email threads and draft responses on your behalf 2x faster than popular email clients like Outlook or Gmail.

Content Personalization

More than 70% of digital marketers believe that AI has helped them personalize customer experiences. That means AI digital marketing tools can predict customer behavior and accordingly suggest ways to tweak your content for positive interactions. This helps in the case of dynamic content, where any change is user-specific. So, when a user is online, AI knows just what kind of content needs to be presented across web pages and social media to drive conversion.

AI online marketing tools like 6Sense, for instance, can leverage the power of AI to sift across internal data. It understands when a particular user is attempting a purchase and accordingly personalizes the buying experience.

Automating Email Marketing Campaigns

Automated email marketing campaigns are nothing new. The trend has been there for quite some years now. However, with AI digital marketing tools, the game has turned for the better.

These tools can not only create an engaging tone for your email message but constantly learn from your email list behavior. Accordingly, it can set the right tone of voice for your brand. So, whether you are announcing a clear inventory sale or a black Friday offer, all you need is a simple prompt to get things going.

Time To Say Yes to AI Digital Marketing in 2025

Over 45% of digital marketers feel overwhelmed with the idea of embracing AI in their workflows. But it doesn’t have to be so. You can work in silos and take one step at a time to implement AI and build your brand presence. Here are a few tips to make the most out of AI digital marketing in 2025.

• Define your KPIs right: Do you want to save time and money? Or do you want to make your campaigns better? Identifying your goal is important before saying yes to AI digital marketing. That way you will chase the right metrics that actually contribute to your brand revenue.

• Always audit your existing strategies: Auditing your existing tools and techniques will help you identify potentially challenging areas. Accordingly, invest in AI-powered digital marketing tools and AI apps to boost your sales and business growth. This could be as simple as saving time spent researching or taking notes, or more complex ones like analyzing user data from email campaigns. on more complex ones like analyzing user data from email campaigns.

• Test and analyze: Make sure to test AI-powered digital marketing tools to meet your target KPIs. Run a detailed comparison to tally results. If unsatisfied, switch to an alternative. However, the best approach would be partnering with a reliable digital marketing company that has access to modern-day AI tools.

So, you see, implementing AI for your digital marketing goals does not have to be difficult. All you need is a clearly defined strategy, access to the right AI digital marketing tools, and zeal to win.

Partner with Us for Smarter AI Marketing Solutions

As experts in digital marketing and AI solutions, we can help you seamlessly integrate AI into your workflows, enhance campaign performance, and achieve your business goals. From personalized content strategies to advanced analytics, we provide tailored solutions that drive results.

Ready to transform your marketing game with AI? Let’s connect and take your business to the next level!