How Do You Know Your Website Needs To Be Redesigned?

The design of your website effectively influences the number of visitors, user experience, bounce rate, and conversion rate.

A well-designed website can increase your conversion rate by 200% compared to a poorly designed one.

In our previous blogs, we have already talked a lot about the importance of user-friendly website design and the factors contributing to a functional and responsive website experience. Today, we’ll talk about website redesign.

Web design is not a one-time “do it and leave it” project. A website requires continuous monitoring and maintenance, and with time, it needs to be redesigned.

There can be various reasons for redesigning your website—you may want to attract more customers, maximize your conversion rate, or improve user experience. Whatever your purpose is, a website redesign is always practical to keep up with the latest technologies and search engine algorithms.

This article is all about website redesigning and how to identify your site requires a redesign. Let’s explore!

What is Website Redesigning?

Your site may seem perfect when it’s developed, but with evolving algorithms, technology, consumer behavior, and demands, it requires an upgrade.

Redesigning your website basically refers to updating and refining your site’s content, graphics, codes, and overall User Experience (UX). A website redesign also allows you to add new features to your existing website.

If you have seen Amazon in the 90s and now, you can see a massive change in their site’s outlook. With time, they have implemented many changes, visual and functional, to the site of Amazon. They have experimented with their logo, homepage design, different tabs, product expansion, and more.

Today, the web pages of Amazon look less cluttered and more appealing than before. And, this is why website redesign is crucial.

7 Signs Your Website Needs a Redesign

Whether your business involves Business-to-Business (B2B) or Business-to-Customer (B2C) services, updating your site with contemporary trends is necessary.

Confused about whether your site needs an update? Here are seven signs to consider.

1. Your Site Takes Much Time to Load

Do you know why your site’s loading speed matters? It does because your site’s loading time significantly impacts your customer acquisition and bounce rate.

Studies show-

• 40% of visitors will abandon your website if it takes more than 3 seconds to load.
• For mobile sites, the ideal loading time is between 0 to 2 seconds.

According to Google, page loading speed of less than 2.5 seconds is good, 2.5 to 4 seconds needs improvement, and more than 4 seconds is poor.

If you feel your page loading speed requires an improvement, a redesign can help.

2. It’s Difficult to Navigate

Websites that are hard to navigate usually provide poor user experience, leading visitors to seek alternative options. Therefore, your site must be easy to access.

A survey reports that 94% of people think easy navigation is the most important feature of a website.

Check if it’s easy to find a product or service category on your site. Review how simple it is for visitors to fill out a contact form. If you find challenges conducting these activities, think about reforming your website design.

Consider changing your font to at least 12 pixels, and divide your navigation into 3-5 categories. Clear and fewer categories are good for your site visibility and Search Engine Optimization (SEO).

3. Your Website Looks Cluttered and Outdated

While functionality is the primary priority, your site must appear visually appealing. With the example of Amazon mentioned in the above section, you probably have understood how decluttering makes a significant change in a website’s outlook.

Minimalist design with more availability of white makes a webpage appear modern and inviting. Besides, a clutterless website is easy to access or navigate.

If your site is overwhelmed with text and images, consider eliminating the less important ones. Opt for a website redesign and make your site look more professional, driving more traffic and conversions.

4. The Site Poorly Responds on Mobile

Do you know how important it is for your site to be mobile-friendly? Around 57% of internet users say that they won’t recommend a website that poorly responds on mobile.

Mobile devices drive approximately half of the web traffic worldwide. Google also prioritizes websites that are well-responsive to mobile devices.

If your existing website design is not mobile-friendly, it can limit the number of visitors and potential customers on your site. Consider redesigning your website and optimizing it for mobile devices for better visibility and conversions.

5. Your Bounce Rate is High

If you aren’t aware of your website bounce rate, let us tell you about it first.

Bounce rate is a term in Internet marketing that refers to the percentage of visitors who visit your site and then leave or bounce. They do not click on any button or move to another page on your site.

A bounce rate indicates that your site couldn’t engage or impress the visitor. The reason might be unattractive content structure, poor navigation, or slow loading. Moreover, a poor design can be responsible for a high bounce rate.

If you find your website has a 55% or higher bounce rate, consider opting for a redesign.

6. Your Business has Expanded or Changed

Has your business launched new products or services? Or have you changed your business objective?

With your business growing, you might need to add new features or functions to your website. If your business theme has changed, it should reflect on your site too.

Redesigning your website allows you to tailor your site’s content, theme, and layout based on your business needs.

7. Are Your Competitors’ Websites More Inviting?

Regardless of your business type, you should always keep an eye on your competitors. Monitoring other websites from your industry will help you identify your site’s strengths and weaknesses.

While tracking your competitors, you may find websites more attractive than yours. Or you may find a specific feature on your competitor’s website that your site lacks.

Considering the particular site as a reference, you can implement necessary changes to your site to improve user experience and customer satisfaction. However, make sure not to copy the site’s design or content completely.

How Often Should You Redesign Your Website?

There’s no specific duration for a website to be old or outdated. However, if your website is older than 5 years, we suggest redesigning it.

Through this long period, many things have changed, including technologies, search engine algorithms, industry trends, design processes, and customer behavior. If you have not updated your site within the last 5 years, it may be considered outdated. Besides, it may not function as accurately as it should.

Do You Think It’s Time for Your Website Redesign?

Redesigning a website is not a simple task. You must have technical knowledge to perform the task. Besides, a website redesign involves various skills, including designing, understanding programming languages, and crafting compelling content.

At B3NET Inc. we have expert teams of web developers, designers, marketers, and copywriters. Starting from crafting high-quality content to designing your web pages to refining your site’s codes, we can help revamp your website.

Thrive in your industry with our website redesign services! Contact us at (714) 936-0208 or Request for a free consultation.