Leverage your Website
February 12, 2010 | Sudeep Banerjee
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Most businesses have a website. Which is very cool. But majority of the businesses are not leveraging their website to generate sales for them. A sizable section of entrepreneurs I meet while consulting considers their 2-3 page website as very good. But here is what happens. Most visitors who arrive on your website will give 8 secs to decide if they want to stay or hit the back button.
Image Source: www.offervault.com
This is where a professional custom designed website plays a key role in capturing the attention span of your visitor. Backed by copy that is well presented then interests him to continue browsing further in your website. A good website should arrest the prospective customer’s attention span, motivate him or her to dig deeper and provide you with a lead or sales (if your are E-Commerce). But majority of the websites out there fail to achieve these objectives.
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