How to Make Your Content Rank in the AI Search Results?

Whether you’re in the SaaS niche or own an online eCommerce store, you cannot sustain your business without attracting, engaging, and converting qualified leads via various digital mediums.

Earlier, all these activities were manageable (if not easy), but the sudden AI rush turned it into the most challenging task. The search results are now overflowing with AI results for most search queries, making it difficult for brands to get noticed by their potential customers. While it has shaken the entire online business world, there are ways to transform this challenge into a winning opportunity.

After analyzing various AI content in search engine pages, it is safe to conclude that most AI results are below average and don’t necessarily fulfill visitors’ search intent. 

However it’s not because of AI, it’s because of the user using the AI. Due to the availability of many free AI tools users can instantly generate articles. 

Instead of fighting against AI, incorporate it into your content marketing efforts and see the difference.

What is AI Search?

AI search engines or AI-powered search engines represent the new generation of search technology, that uses artificial intelligence to deliver more accurate search results.

Search engines such as Bing with Co-pilot and Google AI Overview have already integrated AI into their searches. As technology evolves, more AI-powered search engines, such as Andi Search, Brave Search, Perplexity.ai, and you.com, are coming into the picture.

The goal is not just to rank in regular search results but to be included in AI search results, such as Google AI Overview and Bing Copilot. The main challenge today is to outperform AI-generated content.

Here we have delved into strategies to use in your content marketing to outperform AI content in search engine results.

Strategies to Outperform AI in Search Rankings

If you run any type of online business and don’t want AI-generated content to disrupt your visibility, traffic, and conversions, implement the below-mentioned tips to solidify your content marketing efforts and get impressive results.

• Work on User Experience

Thanks to AI, more people can create massive amounts of data in significantly less time, but it can often put authentic content creators in a concerning situation. 

Since more content will be published now, website owners must give users a strong reason to stay on their website to consume content. Hence, decide what you want your readers to feel instead of simply writing a generic piece of content.

Do you want to motivate them or inform/educate them? Once the ‘what’ and ‘why’ are determined, you can create compelling content that delivers a pleasant user experience. You can also incorporate attention-grabbing visual and interactive elements in the content to make it more engaging.

• Dive Deep Into Topics

Besides emphasizing user experience, ensure your content stands out in the sea of content. While AI can create endless content within minutes or a few hours, it cannot create an expert piece like a subject matter expert. 

AI can only churn generic content, while humans can create compelling, well-researched, fact-checked, and intriguing content.

It is the biggest area where authentic content marketers can win against AI. If you drive excellent results from your content marketing efforts, ensure all the published content on your website comes from in-depth analysis, unique insights, subject matter expertise, and actionable advice. Always back your claims with credible sources and include expert opinions (if possible). It will make people choose your brand over AI results.

• Use Storytelling to Spark the Human Connection

AI is unbeatable in terms of data but is far behind in understanding human emotions and writing in a way that evokes people’s feelings. 

Marketers can capitalize on this gap and beat AI results easily. If you search for the best-performing content pieces on the internet, you’ll notice they all have a common thread- storytelling.

Instead of publishing dull or poorly structured content, top brands across niches focus on creating content that sparks emotions, builds trust, and makes information more memorable and valuable. 

Incorporating storytelling makes it easier to convey your message in a way people can understand and remember. It enables brands to foster genuine connections and establish a strong online presence.

• Prioritize Content Marketing, Not Just Content Creation

You cannot beat AI results unless you put equal emphasis on content promotion. While creating well-researched, optimized, and engaging content is crucial, it is only half the battle done. 

If no strong content marketing steps are in place, you will struggle to grab eyeballs. Hence, start creating content strategies that don’t only cover what you plan to write but also where to promote it.

Depending on the niche and content type, you can consider promoting it via guest posting on relevant sites, cross-promotional collaborations with niche influencers, social media promotion, etc. The more you promote your content on different platforms and websites, the better it will perform and beat AI results.

• Refine Strategies through Data Analysis

It is impossible to see good results if you only publish content on different platforms but never monitor their performance. 

Start maintaining a content performance tracker report and notice what people prefer to read more. Free tools like Google Analytics offer real-time performance data paired with other information like demographics of your audience, most visited pages, traffic source, etc.

All this information can help you refine future content planning and promotion strategies for maximum benefits. You can also collaborate with other niche-based influencers or brands and ask them to share data around content performance. This data-driven approach will ensure you only publish relevant and engaging that constantly outranks your competitors and AI.

Upgrade Your Content Marketing Game in the Age of AI

The constant show of AI results for most search queries may be daunting, but people and brands must start looking at things the way they are. 

For example, even though AI content is everywhere, they aren’t your competitor and is easy to outrank with strategic planning and execution. The first and most important thing you need to know is AI is not your enemy, it’s a tool and you need to use it to stay in the run.

Use AI to Outperform AI

In the era of AI, ignoring AI tools would be an unwise decision. Incorporate these AI tools in your content marketing.

Blend your emotions and storytelling abilities with the guidance of AI to enrich your content with deeper emotions, and compelling narratives to make sure users stay engaged.

These tips aren’t easy to follow and maintain, but they can help you succeed even in the age of AI. So, implement all the tips discussed in this article and watch your brand visibility, traffic, and conversions soar.

At B3NET Inc., our experts are dedicated to boosting your brand’s visibility and performance in the age of AI. As experts in providing AI solutions, we understand the nuts and bolts of generative AI. Our content marketing experts utilize cutting-edge AI tools and adhere to search engine guidelines to create engaging, visually compelling content that resonates with your audience. We ensure your content not only gets noticed but also consistently outperforms AI-generated content.

Enhance and transform your online business with B3NET. Call us for a free consultation.