Social Media Evolution Effect on Business – the Changing Dynamics

Nine years since the time Facebook made its presence and gradually shifted from being a toy in the dorm room to actually being an important tool in the boardroom there has been a drastic change in the marketing strategies of entrepreneurs across the globe. The emergence of the other social networking sites like Twitter, LinkedIn, Pinterest and Google+ collectively helped to change the marketing dynamics of the Internet. All these networking platforms clubbed together make social media one such booming sector and will continue to stay so for another couple of years. So till the time it is around make the most of it and follow the traces and the changes that it has brought about in the world of sales and marketing.

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The Changes That Social Media Has Brought

There has been a considerable amount of changes that people have brought forward in the world of social media because of the various social networking sites that are available to us today. Let us take a quick look at some of the major changes that has taken place over the years:

Social Media for Companies – It seems that the social media today to help benefit the business brands for getting easy accessibility with their former and new potential clients. It has gradually become a tool to analyze and measure your productivity and your ability to do quality work. That’s not all even several human resource department have tried looking for new recruits in this platform created by the social media. The launch of new products, coming up with new sales idea and getting on board some new member to your organization, every piece of news and information is splashed across the social media pages and there is easy accessibility for people to find out what’s new happening in the organization.

The Fall in Emails – We all thought that the easiest way to stay connected or get in touch with someone sitting on the other corner of the world would be through emails but now that the social networking sites are here we know that staying connected and chatting with people can be such a smooth and easy affair. The instant chatting concept came in the picture and we saw the death in emails and since then there has been no stopping the entire process of easy accessibility and the evolution to bring something better for people has still not stopped and continues to pamper clients, customers and people alike.

Social Media has Become Priority – Whether we like it or not social media has formed a very important part in our lives specially with so many different social networking sites that are available people are spoilt for choice as to which one they should stick to but nonetheless all of it has been priority because of the temptation to stay connected with people and to get to know about what’s new happening and also to get the updates on various companies or organizations.

Niche Social Networks have Special Benefits – Another major benefit that people get is from specific niche social networks. A social network that exclusively talks about or deals with a specific niche will prove to be of great help for people who are trying to find put more information on that particular topic. Social networks that are genre specific have more precise and accurate information since they solely deal on that. It is always a good idea to have networking sites that is specific towards one particular topic.

Since the time these various networking sites have come into our lives till today it has been nine years and counting and we have seen the gradual change in the marketing structure and also the strategies. Therefore, now is the time for us to think beyond the age-old formulas and try to come up with new techniques to woo our customers.