7 Tips to Help Grow Your E-Commerce Business

The cross-currents in the global business scenario over the recent few years have changed the way businesses trade and people buy. 

The Dallas digital marketing company points out the evidential changes in the world of digital shopping and e-commerce and tips the e-tailers with innovative strategies to grow in 2024. Read on to find out more.

The Rising Dominance of Digital Shopping

• In 2023, approximately 274 million people in the US shopped online.
• Mobile e-commerce sales will reach $710 billion by 2025.
• Research suggests the number of online buyers will reach 2.71 billion by 2024 and 2.77 billion by 2025, representing a continued steady growth in e-commerce.

The message is loud and clear. People love shopping online, and e-commerce is about to reign in the future markets.

To tap the gold mine of online customers in the sea of digital treasures, you need to polish and sharpen your treasure-hunting tools. 

The following tips will help an e-commerce business to grow in 2024.

1. Revamp The Digital Experience

Can you afford to travel by a bullock cart in the age of a shiny-red Lamborghini speeding past like a bullet in a wink of an eye? 

The same is the case for an outdated e-commerce website!

Pioneering Dallas digital marketing agency agrees that the pace of the web world has hastened, and so should your business website gear up.

Since the very crux of e-commerce business lies in the digital presence, your business website needs to be prim and proper, that work without any lag.

Studies reveal the following top reasons visitors abandon a website –

• Slow loading – 89%
• Non-responsive website – 73%
• Poor navigation experience – 62%
• Outdated website design – 39%

Experts found that changing consumer behavior points toward a preference for fast-loading webpages. People no longer want to wait more than 5 seconds for a web page to load.

Heed the voice of the visitors! There is no place for a non-responsive site, and quick response is non-negotiable.

Whatever may have been your web-store design until now, you can always hire a professional expert from the digital marketing agency in Dallas and get your online store streamlined.

Ensure you have fast, simple, and easy-to-navigate web pages on your e-commerce business website that are both search and user-friendly.

2. M-commerce Is The New E-commerce

We are well nigh high in the third decade of the 21st century, and mobile is the happening theme here. Mobile is already huge, and businesses are transitioning from the earlier, mobile-also approach to a mobile-first experience. 

• By 2024, the global m-commerce retail revenue will reach 4.5 trillion US dollars. That is an astounding 70% of the total e-commerce market revenue worldwide
• 68% of shoppers in the US research products on their mobiles during physical shopping
• 83% of shoppers research on their mobile before placing an online order from their desktop

With the customer’s changing browsing behavior, e-commerce companies must stay up front to deliver. Because of the deep mobile buyer penetration, e-commerce entrepreneurs must adopt a mobile-first design philosophy to stay in the hunt and lead.

Optimize the way your website operates on a mobile screen well enough first, and then adapt it to create a responsive design for other devices.

Our team of expert web designers believes that understanding the mobile-first design approach makes it easier to design websites for other devices.

3. OmniChannelize Your E-commerce Business

73% of shoppers use more than one channel while shopping. 

And businesses are moving from a multi-channel approach to an omnichannel approach.

Companies are being proactive in providing their customers with a seamless shopping experience across multiple channels. The synchronization of the various channels – offline and online – makes the customer’s buying journey more interactive, participative, and satisfying.

Various Omni-channelizing initiatives include a seamless shopping experience across all digital channels and all devices. It means creating an integrative user interface by designing an all-channel-friendly website alongside a familiar shopping experience on various social media platforms. You never know when and where your customer will make the final purchase.

A typical buying journey of a customer may start with the mobile phone, where they research the product. The research may continue by visiting various forums on social media where they read the testimonials of other customers. 

The buying journey may be completed on their desktops, where they place an order by visiting the company’s website.

There are other models of Omni-channelizing too. Look at Apple’s in-store experience! Customers can connect, interact, and physically experience Apple products inside an Apple store and then place an order online for the products to be home-delivered.

Or, the Buy Online, Pay In Store (BOPIS) model that many restaurants have adopted. Customers can browse through the menu and order a takeaway online from the comfort of their smartphone and pay for it while taking the delivery at the restaurant.

Millennials and Gen-Z are increasingly using voice search and voice shopping to purchase homewares, groceries, and low-cost electronic products.

4. Make Hay With The Rising Social Commerce

Social media platforms have transitioned altogether over the years. Now, one can not only learn about various new products, but they can also conduct product research and most importantly, complete a sale on social media sites.

It is common knowledge that Gen-Z searches on TikTok more often than on Google, and almost 50% of them buy directly from TikTok. 

Social commerce is estimated to be valued at around 3 trillion US dollars by 2026. Rethinking their strategies, social media conglomerates have embraced social commerce as the next new fad.

Keeping up with the trends, major social platforms are extending their eco-systems with merchandize-friendly solutions. Instagram shoppable, Facebook shops, Snapchat stores, etc., are just a few good examples of the uprising of social commerce.

Social media is no longer an entertainment-only and social engagement platform. It has transitioned into a serious commerce platform. 

E-tailers and e-commerce entrepreneurs must rethink their web-store strategy. Our Marketing experts recommend expanding your digital presence by incorporating social media web stores. Leveraging social media platforms can help increase reach and engage customers.

You may very well gain the next big line of consumers for your products due to social commerce.

5. Rethink Your Customer Retention and Servicing Strategy

With the changing consumer spending and shopping behavior, e-tailers need to rethink their customer retention strategies to drive growth in 2024.

With inflation being at a 41-year peak, consumers have become more spend-conscious. They expect sales deals, discounts, and free shipping more than ever.

Our expert marketers suggest adopting the following strategies to retain your customers and gain new ones on the way.

• Thank You email for first-time buyers – sending an acknowledgment with a discount code to allure them for the next purchase can gain you repeat business.
• Reward Customer Loyalty – make repeat customers happy with special discount coupons and exclusive early or extended widows for sale deals.
• Personalized messages – a little nudge to the customers who once bought from you and forgot can bring them back into your active customer base.
• Simplify Return Policy – online sales returns are inevitable. Make them simple and gamify the customers in your favor.
  • Approximately 30% of online sales products are returned, vis-a-vis 9% of product returns from physical shopping.
  • 67% of online shoppers check the return policy page before purchasing, 92% of consumers want to buy again if there is an easy return policy, and 79% expect free return shipping.
• Streamline delivery – empower customers with timely delivery and easy tracking of their orders online.
• Embrace digital channels for customer support – customers want faster and live responses to their queries, and they want it 24/7. Integrate the channels they are familiar with and happy to interact on, such as chatbots, FB messengers, Instagram DMs, WhatsApp, etc.

6. Offer Multiple Payment Options

With various payment gateways like Payoneer, PayPal, etc., digital wallets such as Google Pay and Apple Pay, alongside online banking, credit cards, and pay by installments, etc., customers have a wide range of payment facilities to choose from.

E-tailers today need to embrace the economics and technologies of newer payment and finance methods such as Buy Now, Pay Later (BNPL), crypto-currencies, etc.

Integrate your e-commerce shopping cart with multiple payment facilities and give customers a seamless payment experience across all devices.

Ensuring the payments are fool-proof and secured with the latest encryption technology within the shopping cart and throughout the website will give the customers peace of mind while shopping online from your e-store.

7. Leverage on MarTech, AdTech, and Analytics

72% of marketers realize the need to expand the way they conduct marketing effectiveness analysis. The spending on MarTech in the US reached 20 billion US dollars in 2022 and will pick pace by 2024.

MarTech refers to the marketing software suites used for optimizing marketing campaigns, while AdTech is the suite of software and advertising tools used to target advertising messages.

With cookie-less advertising slated to be the next big thing starting in 2024, targeting ads will become a challenge for marketers. It is where AdTech and analytics will play a vital role with MarTech.

We suggest e-tailers use MarTech and AdTech and their analytics to determine their respective ROIs in sync to achieve the best results in 2024.

By all means, 2024 is a year of transition to how businesses identify, target, and reach their customers. Analytics will eventually shift from third-party cookie data to first-party data.

E-tailers must build their customer databases and email lists and establish more robust customer contact points to reach and target effective marketing campaigns.

Wrap Up

E-commerce is here to reign and emerge in an altogether new avatar. E-tailers should up their sleeves and ramp up their games to stay in the hunt.

Connect with B3NET Inc., a top digital marketing agency providing strategic guidance to boost leads, drive conversions, and deliver top-notch, tangible results. Get in touch now to take your business to the next level!