Ultimate SEO Tips To Boost Your E-commerce Web Traffic

The advancement of technology has changed the way consumers shop. Purchasing products or services online is the new norm. Due to several advantages, people are preferring online shopping more than visiting a store. Simultaneously the number of e-commerce businesses embracing online services is also increasing.

In 2023, 71% of businesses have an online presence. So, how will you stand out among them? How will you attract customers to your e-commerce site?

Boosting your e-commerce web traffic will be smooth when you know how to play the right SEO game. Like an expert Dallas SEO company, you must research keywords as per your buyer intent, use long tail keywords, optimize product pages, develop a simple URL structure, and speed up your site.

Sounds challenging?

No worries! In this article, we have explained five effective SEO strategies that will help you engage more potential customers on your e-commerce site.

5 Must-Read SEO Tips for Your E-commerce Business

Let’s learn how to utilize SEO to improve your e-commerce business.

1. Keyword Research as per Buyer Intent

Keyword research is an essential component of any SEO strategy for e-commerce businesses. Searching keywords as per customers’ intent can uncover new opportunities for your e-commerce business.

Seasoned Dallas SEO agencies research keywords as per buyer intent to understand the terms customers use to find their clients’ sites.

Google’s algorithm has shifted its priority from keyword-stuffed articles to high-quality, semantic, and E.E.A.T.-compliant articles that focus on customers’ intent.

E.E.A.T. is the collective term for experience, expertise, authoritativeness, and trustworthiness that you should include in your articles. It helps you improve your content quality and website credibility.

• Experience outlines the first-hand experience of the content creator on a subject.
• Expertise outlines the creator’s proficiency, including their qualification, knowledge, and credentials, to provide readers with reliable information.
• Authoritativeness refers to your all-over reputation and the brilliance of your content and website.
• Trustworthiness is all about how accurate and reliable your content and its sources are.

Businesses that ignore keyword research are unlikely to rank in the search result or may rank for the wrong keywords. This may often lead to targeting the wrong audiences, which will result in no sales or conversions.

Keywords can be classified into four categories based on search intention. The four categories are informational, commercial, transactional, and navigational.

• As the name suggests, informational intent provides customers with information on weather, place, education, or anything they look for on the internet. Informational keywords are mainly used in blogs and FAQ pages.
• Commercial keywords are used on product pages. Users who have real intent to purchase, search with commercial keywords, like, “men’s leather shoe” or “Dallas SEO Company”.
• Customers use transactional intent when they are sure about a product but want the web to find the best purchase page.
• Navigational intent keywords help navigate your customers directly to your business site. So make sure that your website can be easily found on the internet.

While identifying the buyer intent keywords, focus more on transactional keywords as these keywords are used by users to buy something.

An example of buyer intent keywords can be “Buy Organic Mattress Online”.

In the above example, you can see that the user has the intention to buy an organic mattress, that too, online.

Using these buyer intent keywords is vital for any e-commerce business to rank on top. But also remember to incorporate other relevant keywords in your product page.

You can also use a keyword research tool, like SEMRush, to identify keywords relevant to your buyer intent.

2. Use of Long Tail Keywords

A long tail keyword is formed by combining two or three words, which makes it very specific and highly targeted.

The use of long-tail keywords in the content can boost website traffic and achieve higher conversion rates.

These keywords tend to have lower search volume as the exact phrases are used by fewer businesses. This is what makes long-tail keywords less competitive.

Utilizing such keywords in your product content can help customers find your product at the top of their search results.

Also, as these keywords are niche-oriented, they attract potential customers who are ready to purchase a particular product.

There are various ways to find a long-tail keyword. You can use keyword research tools, search suggestions, and related searches on search engines, or research your competitor websites.

Long-tail keywords underline highly specific queries. So, you can connect with people

who are interested in your product or service by focusing on long-tail keywords. For example, You can use “round neck printed t-shirt” instead of “t-shirt”.

Marketing professionals in a Dallas SEO agency use tools, like SEMRush, Ubersuggest, SurferSEO, etc., to research long-tail keywords that are relevant to their client’s business.

Also, do not overlook your competitors’ keyword research and use strategies to obtain insights into their SEO approach.

3. Product Page Optimization

The product page is the most critical part of an e-commerce website, responsible for converting a sale. So it is important to keep it well-informed and optimized.

The main focus of an e-commerce product page is to build customer confidence by providing them with all the necessary information about their purchase decision.

The three major parts of a product page are:

A. Product Image

• Product image plays a vital role in e-commerce businesses. The picture of your product must be clear, high-quality, and faithful to reality.
• Consider using white backgrounds to highlight your products.
• Including product videos along with images increases the authenticity of the products.

B. Product Description

• It is important to optimize your product description with targeted buyer intent keywords, as it will help to rank your product page on the SERP and customers can easily find your products.
• Including targeted keywords in the title and meta description is also essential to draw more clicks. You should add the target keywords with your brand name in your product titles.
• Provide all the necessary information that your customer may seek, like the size, color, material, etc., of your product in an orderly way on your product page. Do a competitor analysis before writing your description.

C. Product Reviews

• 76% of consumers always read online reviews before purchasing a product. Therefore, reviews on your product page matter a lot.
• You can encourage your customers to leave a review whenever they purchase something by sending them auto-generated emails and messages.
• Try to show instant apologies for negative reviews. Also, ensure your consumers that their issues will be fixed sooner.

Dallas SEO experts keep these factors in mind while creating clients’ product pages.

4. Simple URL Structure

As said earlier, the most important part of an e-commerce website is its product pages.

If your product page is a house, the URL is the street address of it. A product page URL takes users to the accurate product or content on a website. The URL structure should be simple and easy to read to boost the User Experience (UX) of your webpage.

Consider including keywords and a logical, straightforward structure to your product page URL. It helps users easily find what they are looking for on your site. Also, the easy-to-understand structure appears more legitimate to the users.

To make a simple URL you have to consider your product or blog page and the targeted keywords. You can use both of them to create a simple URL structure.

Also, make sure to avoid words, like “and”, “the”, “of”, etc. These words can create lower content readability and may decrease your SEO ranking.

Here are two examples of web URLs for your better understanding.

Poor URL: https://www.sample.com/blogs-about-cooking/

Friendly URL: https://www.sample.com/cooking-blogs/

In the above example, you can see we have simplified the URL structure by removing the word “about”, and we have utilized the targeted keyword “cooking blog”.

5. Fast Loading Website

The speed of your e-commerce business site is a notable ranking factor. Remember, many websites are offering the same products or services that you provide on the internet.

Most users do not have the patience to wait for a page to load. They simply close the tab and look for alternatives.

Fixing a website speed issue is of utmost importance.

To fix a slow website issue, you need to find its cause first. A site can load slowly due to various reasons, a few of them are:

• There can be too much flash content, including video and audio, in your site, that the server cannot manage.
• Your image sizes are too large and for which they take too long to load.
• Too many scripts also slow down a website.
• Your website host may malfunction.

Here are some options that you can utilize to speed up your website –

• You can use fewer images and reduce file sizes. Consider using compressed images with modern formats, like AVIF, WEBP, etc.
• Find a better web hosting provider for your e-commerce site.
• Consider using an updated version of PHP. It makes your site faster by improving its performance and fixing patches, security issues, and bugs.
• Ensure that your plugins are updated.
• Using a simple WordPress theme will be better for your e-commerce site. It helps you maintain the balance between the speed and the appearance of your online store.
• Also, make sure that your site loads faster on both mobile and desktop devices.

There are various tools available online to check website speed. You can check your website performance on various tools like Google PageSpeed Insights, which can give you solutions too.

SEO-Optimized E-commerce Website for Better Results

In this digital era, having an e-commerce site is not enough. You have to bring in sales to stay in business, and for that, you have to reach the right audiences.

This is why prioritizing SEO is the most important factor to succeed in any business. Optimizing your site with SEO techniques can help you improve your rank and reach the right audience, which will eventually lead to sales or conversions.

Without embracing the right SEO strategies, it is difficult for any business to reach customers. With the above-mentioned SEO tips, you can improve your website visibility like any Dallas SEO company does for its clients.