Why Your Business Needs Email Marketing

Emails are perhaps one of the most underrated tools when it comes to boosting the digital presence of your brand. When digital marketing as a full force is taken into consideration, emails, compared to other mediums, account for a greater success rate.

However, the vital question is, whether email marketing still stands valid in 2022, and does your business need one?

The short answer is yes!

According to a study by Statista, the email marketing market was valued at no less than seven billion in 2020 alone, and by the end of 2027, it is projected to reach an impressive figure of $17.9 billion. Such figures are as impressive as it gets, as the total number of email users globally is expected to reach 4.6 billion by 2025.

From personalization, flexibility, ease of handling, and affordability, email marketing is one such full-proof offering that has the power to change the very fabric of your digital marketing efforts.

In this blog, we take a closer dig at a handful of significant reasons to hire a digital marketing agency in Dallas, checking all boxes for email marketing.

Read on to find out more.

A Perfect Choice For Targeted Messaging

With a sound email marketing strategy in place, a marketer can always be one step ahead in creating a unique value proposition for both existing customers as well as prospective ones. And, it all boils down to the game of approximations. With email marketing, one has ample freedom to work in segments for certain traits and characteristics relevant to one’s business.

Take a fashion brand for instance, where it can segment things into categories like casual, formal, urban, partywear, wedding, and a lot more. By harnessing the power of email marketing, you can target customers according to their buyer persona and thereby assume quite an impersonal approach to get the message delivered.

Room For Real-Time Engagement

With smartphones and tablets in the picture, email marketing has a rather significant role to play. Market stats reveal how more than fifty percent of emails globally are accessed using mobile devices. In other words, as a brand, email marketing is your gateway for real-time engagement – on the go!

As a larger section of consumers prefers living a connected life, well-designed, functional emails are bound to induce a positive conversion rate compared to other mediums of promotion.

Results That You Can Measure

With emails, you can measure your marketing efforts like nothing else in comparison.

From click-through to bounce rates, the number of emails opened and unsubscriptions, email marketing campaigns are a pool of important happenings that can make or break your brand. Such metrics, although a tad bit complex to understand, give you a first-hand picture of what’s going right and what’s not for your online campaigns.

Now, although several studies opine what optimal numbers one should aim for, things tend to differ in reality and have to do with the industry you operate in.

Simply put, if your customers prefer a new email every week, just do it, or else stick to it twice or even once a month. Track your metrics and tweak your marketing efforts accordingly to get things going. In other words, find a middling ground between underdoing and overdoing things, and you will always find a way to land up in the right inbox.

Supremely Affordable

This is one reason that will put email marketing way ahead of the race against other digital marketing tactics.

When it comes to doing things on a budget, email marketing is a tried and tested path to reach a wider number of prospects. It’s kinda strange to witness why companies shy away from indulging more in email marketing that costs as low as $0.0006 per mail. For what’s even better, some of the leading names in the business also allow its customers to use their services for free for more than 1000 emails a month. If you sign up for a monthly plan, the number significantly goes up to 600000, or even more.

To get things done right, it is highly recommended that you hire an expert Dallas digital marketing agency to cut you some decent ROI. Market studies depict how a seasoned organization would typically spend more than a hundred hours every year planning, designing, and monitoring their email marketing campaign. As such, it makes complete sense to hire a digital marketing agency in Dallas to take care of the drafting, redrafting, scheduling, sending, follow-up, answering initial queries, and final conversion activities.

Where “Adaptability” Is The Keyword

While there are multiple channels to help with brand engagement, email marketing tops the game with ease of adaptability.

As a novice marketer, email marketing can be your primal weapon to target and net prospects a lot easier than other mediums.

Take a TV commercial for instance, where a single flaw in depicting things or hurting sentiments can ruin the game. The remedy is not instant, as you need to spend extra dollars in editing the video or getting another ad shoot done. With emails, all you have to do to undo things is acknowledge your mistake and send out another draft–this is “adjustment”, and this is why emails are all about the power of adaptability.

Furthermore, emails are a great way to put things to A/B testing. All you need to do is pay attention to your subject line (after all, it’s the first thing that a recipient sees), the ones that get the highest clicks, and accordingly, you can shape up things to steer the campaign in the right direction.

In The End, It’s All About Credibility

As emails tend to deliver the targeted message with a personal touch, it also readily establishes the interest and enthusiasm level of a brand. This, in turn, goes a long way in putting things way ahead of other marketing channels, thereby establishing brand value and credibility.

In a world where every single brand is striving day and night to beat the noise, credibility acts like a badge of trust. Once people start believing in a brand, things ought to become easy. It not only helps you get the right message delivered to the right inbox but also curates several ideas (keep a tab on customer reactions) to render your brand profitable.

Wrap Up

Emails have been in existence for more than forty years now, which makes them one of the most dependable tools for business communication.

Sadly, some businesses still choose to ignore email marketing, failing to realize the potential it has in store. Thus, it is necessary to approach a functional digital marketing agency in Dallas to help scale up your strategy.

Remember, email marketing is an art, and like every good thing on this planet, it takes time before your efforts come bearing fruits. So, no matter what you do, never lose patience with email marketing and give up things midway.

Have you ever used an email marketing program before by yourself? Or plan to hire the services of a digital marketing agency in Dallas?

Do drop in your comments and let us know your views and recommendations, if any, from your experience.