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An Eco-friendly Mattress Manufacturing Company
This eco-friendly mattress manufacturing company is a popular (local) mattress store in Southern California and nationwide on the web. They have been manufacturing high-quality Latex Mattresses, Double Sided Mattresses, and bedding items since May 2002. Their reputation of having one of the most affordable mattresses is well-earned.
Their philosophy is about helping customers sleep well, live better, and save money, and it certainly shows with the environmentally conscious products they manufacture, selling at factory rates.
Identifying the Challenges
When B3NET was assigned the task to improve this mattress company’s online presence and generate qualified traffic and sales, our professionals figured out that despite having a website and a collection of great eco-friendly products, they couldn’t reach the right audience.
Their website was hosted on the Magento platform; the web pages, including the product pages, were not optimized for appropriate keywords. The meta tags were not proper as well. All in all, the website was not SEO-friendly.
One of the most challenging factors was the highly competitive nature of the mattress industry, where the majority of companies already had a strong and established online presence.
Therefore, they wanted to partner with an agency that could deliver the results.
Digital Marketing Solutions for Success
When B3NET interacted with the brand, they described their intentions and goals very clearly, which was to increase revenue through the website.
To assist in attaining the company’s intended objectives, B3NET professionals carried out an in-depth study to gain a thorough understanding of the problems at hand. After tapping into the knowledge of our digital marketing and content marketing specialists and conducting intensive competitive analysis and keyword research, we acquired valuable insights into the situation and prevailing dynamics of the industry.
Eventually, we put up a robust and efficient custom digital marketing strategy and solution for them to boost their search engine ranking, drive organic traffic, and turn leads into sales.
Through Methodical Planning & Execution
Based on our research, we started implementing on-page and off-page optimization for the website. This involved optimizing meta tags with targeted keywords, improving website speed, enhancing user experience, and implementing effective backlink strategies, including:
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- Comprehensive Technical Website
Audit - Competitor Analysis
- Optimizing Meta Tags
- Product Content Optimization
- Blog Post Creation
- Comprehensive Technical Website
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- Content Marketing
- Quality Backlinks
- Branding
- Social Media Marketing
- Data Analysis & Measurement
Through the execution of these strategies, we successfully improved the search engine visibility, enabling it to stand out from the competitors. This ultimately resulted in a notable rise in organic traffic and most importantly, a substantial growth in sales.
Achieving Remarkable Results
The website went through a remarkable transformation as a result of our strong digital marketing strategies.
There has been a significant enhancement in website performance, especially in terms of targeted keywords. As you can see from the numbers below, there has been a consistent improvement in keyword performance over the years, which directly translates into a noteworthy increase in sales figures. Besides, the website has experienced a considerable increase in sales and average monthly visitors as well.
A peek at the growth achieved through our intensive SEO work, which consisted of content marketing and backlink creation. The results were visible through their KPIs:-
Working with us, the company has seen:
Sales
Average Number of Visitors
Average Page Views
What’s interesting about these numbers is that no search engine ads were run to increase the website traffic and performance. These were achieved with Organic SEO only!
The Pandemic Situation
It goes without saying the pandemic was worse. COVID-19 disrupted several industries, with brick-and-mortar retail getting the hardest hit. However, the world turned towards online shopping, and our team took full advantage of the situation. We focused on driving customers from showrooms to driving traffic to the website and improving conversion rates and we were successful!
Sales
Average Number of Visitors
Average Page Views
Our Client’s Exceptional Support & Partnership
We are grateful for the opportunity to work with such a client! Team B3NET truly appreciates their willingness to actively engage with us throughout the process. Having a client who values effective communication and cooperation boosts our confidence in delivering the best result possible. We are thankful for their cooperation and contribution.
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