How to Create a Black Friday ECommerce Strategy 2022

Black Friday is one of the busiest shopping days in America. Since it marks the beginning of the holiday shopping season, many customers look forward to avail of the massive bargain discounts retailers offer to save money. Digital marketing agencies in Dallas point out that a proper e-commerce strategy for Black Friday bonanza deals can work wonders for your online business and also help in gaining new business and customers in a very short period.

In this article, we will uncover some ingenious ways to strategize your digital marketing campaign for Black Friday sales of an ecommerce business.

What Is Black Friday?

Black Friday is the Friday following Thanksgiving day that falls on the last Thursday of November every year. The annual event is significant for the economy and business because it marks the beginning of the Christmas holiday shopping season. Various online and offline retailers offer huge discounts on sales to attract customers on Black Friday, ranging from 10% to 80% drop in prices, and sometimes even more.

Why Should You Pay Attention?

Experts in the Dallas Digital marketing company believe that if your business has an online presence, then tapping on this massive shopping festivity should be a primary goal. Below are some convincing numbers that should persuade you why an e-commerce business should pay attention to the Black Friday festive shopping phenomenon.

• In the US, sales amounting to nearly 30 to 40 billion USD happened during Black Friday in 2021
• On average, 13% of the annual retail sale in the US happens between Black Friday and the Christmas holiday season.
• Black Friday sales have more than tripled in just five years, from approximately 60 billion USD in 2017 to around 190 billion USD in 2020
• Around 60% of the adult American population (155 million people) shopped during Black Friday in 2021

The above numbers should entice any business to grab the opportunity that this annual shopping event offers.

The 2022 Black Friday E-Commerce Strategy

Below, we have enlisted the strategies to nail the Black Friday super traffic for e-commerce businesses. Top marketers at the Dallas digital marketing agency and other places highly approve of these proven tactics for any e-commerce business.

1. Web Optimization For SEO

Start with reviewing the website and its pages and conduct a website audit to check how fast or slow the web pages load on the browser. If your website loads slowly, then revamp it to give a better user experience of your website while navigating through its various web pages. Consider the facts below and know why it is vital.

1. The web page speed impacts the decision to shop online for 70% of consumers.
2. 25% of visitors abandon a website if it takes more than 4 seconds to open and every one-second delay in opening a webpage reduces customer satisfaction by 16%
3. 64% of shoppers with dissatisfactory website experience are likely to shop with the competitors

You do not want your website to crash amid the rush of extra traffic of visitors on the Black Friday bonanza your business is offering. Also, check if your webpage contents are SEO friendly and feature high on the Search Engine Results Page (SERP).

If you are a new player in the online e-commerce economy, availing the expertise of a digital marketing company in Dallas can make following these steps easy for you.

2. Separate Landing Page For Black Friday

Creating a separate landing page for your Black Friday deals is a very rational idea because your website will have a special dedicated place where people come to make their purchases. It offers the following benefits specifically –

• Easy Tracking

You will know precisely visitor numbers and their sales related to the Black Friday event. It helps in separating data for Black Friday sales from the general numbers on the entire website.

• Easy Navigation

For customers redirected from your email newsletter and ad campaigns for Black Friday deals, this separate landing page will ease their navigation and shopping experience.

3. Mobile Friendly Website

Smartphones and mobile devices are product research tools for most consumers, even if they buy offline or from desktop devices. The facts outlined below will help you determine why a mobile-friendly website is a must to make the best deal out of the Black Friday super traffic on your website.

• Search engine giant Google favors a mobile-friendly website and has given preference and precedence to such sites in their search results rankings over the years.
• In 2021, mobile e-commerce contributed to 43% of Black Friday sales.

4. Early Campaign for Black Friday

To attract maximum customers and spread awareness of your Black Friday campaign, you need to create anticipation and excitement in the minds of potential consumers. Experts at Dallas digital marketing agency agree on the following strategies to make the necessary buzz.

• Create some teasing marketing messages and distribute them via email newsletters, website banners, and social media posts at least one month before the Black Friday event.
• Start an ad campaign on Search Engines and Social media around three to four weeks before the event.
• Plan regular email newsletters and marketing content around the event at least a month in advance.
• Schedule your marketing communication in increasing revelation, starting from teasing messages.
• Let the contents create hype in the minds of your consumers by revealing more details as the event approaches closer and build up the excitement for the festivity and your offer.

5. Work With Influencers

Though Email and Ad campaigns are good digital marketing communication channels, they are not enough to create the excitement and hype you would want for a Black Friday tsunami of traffic on your online store. It is here that social media influencers come to the fore to rescue the entire campaign. They are a crucial marketing tool in the current age.

Studies reveal that Gen Z youths and young adults are most likely to buy a product suggested by a social media celebrity they follow. Collaborating with influencers to reach the kind of audience you would like to have for your product can be beneficial.

It is also vital that the collaboration goals should align with the mutual values of all three parties involved – the influencers, their audiences (whom you want to convert into your customers), and your business. The Digital marketing companies in Dallas believe that the correct collaboration with the right influencers can bring in an array of new customers to your business.

6. Reward Your Loyal Customers

If you have an email list or a database of your existing regular customers, you must reward them with extra bonuses for the Black Friday sale. The customers must feel privileged to be associated with your brand for so long. Offer them some privilege benefits you won’t give to the rest of the customers. These loyalty bonuses or privilege benefits can be in the form of the following-

• Privileged early access – Offer your customers early access to the Black Friday bonanza sale offers for your products on your website at least 24 hours before it opens for everyone else.
• Extra Discounts – Reward your existing customers with extra discounts for their loyalty to your brand. This discount should be over and above the regular Black Friday sale discounts offered to the general public.

7. Performance Analysis

One of the benefits of new-age technology and online business is you can track the numbers with precision and perform a thorough analysis of past, current, and future events. The Dallas digital marketing company thinks that when events such as the Black Friday sale occurs, you need to do a thorough analysis of –

1. Competitor Analysis – Review past and current performances of your competitors, especially –
   1. Check their marketing campaign messages and their corresponding website traffic.
   2. What were their discount ranges, and what were their conversion rates?
   3. Did they score big in website navigation, customer engagement, customer support, etc.?
2. Your Performance Analysis – Besides conducting a thorough competitor analysis, you must look at your business performance during the event to understand the trends and where your business falls in the overall picture.
   1. Check how much of your business has increased during the Black Friday event in the current year compared to the previous year.
   2. Check how many regular customers bought your product on Black Friday and how many new customers you could generate due to the campaign.
   3. Check if your customers have left reviews, suggestions, or feedback for your business performance on your website.

Wrap Up

As an e-commerce business, you need to gear up and strategize your digital marketing initiatives to take advantage of this annual shopping event.

Availing of the professional advice of the experts in digital marketing agencies in Dallas to formulate a customized e-commerce strategy for the Black Friday event can prove to be a boon for your business.